Performance Marketing Manager

Location:

Luhaif Digitech

We are seeking an experienced and highly analytical Performance Marketing Manager to join our growing team. In this critical role, you will be responsible for developing, executing, and optimizing high-impact digital advertising campaigns across various platforms for our diverse healthcare clients. You will be a key player in driving measurable results, focusing on ROI, lead generation, and patient acquisition. This position requires a deep understanding of performance marketing channels, strong analytical skills, and a passion for the healthcare industry.

• Google Ads Specialization:

  Lead the strategy, execution, and optimization of highly effective Google Ads campaigns (Search, Display, YouTube, Shopping) with a primary focus on

  lead generation

  for healthcare clients, especially aesthetic clinics.

• Aesthetic Clinic Campaign Management:

  Proven ability to run successful paid campaigns for aesthetic services such as

  hair transplant, laser treatments, Botox, fillers, and other cosmetic procedures

  , demonstrating a deep understanding of this niche.

• Lead Generation Expertise:

  Develop and implement advanced lead generation strategies across all digital channels, ensuring high-quality lead capture and nurturing processes.

• Omni-channel Marketing:

  Design and manage integrated

  omni-channel marketing

  campaigns, ensuring a seamless and consistent brand experience across all online and offline touchpoints.

• Funnel Creation & Optimization:

  Architect and optimize marketing and sales funnels, from initial awareness to conversion, focusing on maximizing conversion rates at each stage.

• Marketing Automation:

  Implement and manage marketing automation platforms and workflows to streamline lead nurturing, communication, and reporting.

• Budget Management & Optimization:

  Oversee campaign budgets, ensuring optimal allocation and maximizing ROI for clients. Continuously monitor campaign performance and make data-driven adjustments to improve efficiency and effectiveness.

• Data Analysis & Reporting:

  Conduct in-depth analysis of campaign data, identify trends, and provide actionable insights to clients. Prepare comprehensive performance reports, highlighting key metrics, successes, and areas for improvement.

• A/B Testing & Optimization:

  Design and execute A/B tests for ad creatives, landing pages, audience targeting, and bidding strategies to continuously improve campaign performance.

• Keyword Research & Targeting:

  Perform extensive keyword research, audience segmentation, and competitor analysis to identify new opportunities and refine targeting strategies specific to the healthcare industry.

• Landing Page Optimization:

  Collaborate with design and development teams to ensure landing pages are optimized for conversion, providing a seamless user experience.

• Client Communication & Relationship Management:

  Serve as a primary point of contact for assigned clients, providing regular updates, presenting performance reports, and offering strategic recommendations.

• Market Trends & Innovation:

  Stay abreast of the latest trends, technologies, and best practices in performance marketing and the healthcare digital landscape. Proactively identify and propose new strategies and tools to enhance client results.

• Compliance & Regulations:

  Ensure all marketing activities comply with healthcare industry regulations (e.g., HIPAA, GDPR, local advertising standards) and client-specific guidelines.

• Education:

  Bachelor's degree in Marketing, Business, Communications, or a related quantitative field.

• Experience:

  Minimum of 5 years of hands-on experience in performance marketing, with a strong focus on paid digital advertising (PPC, Paid Social).

• Google Ads Mastery:

  Demonstrated expert-level proficiency and a proven track record of success in managing complex Google Ads campaigns, particularly for lead generation.

• Aesthetic Clinic Marketing:

  Mandatory prior experience running successful performance marketing campaigns for aesthetic clinics

  , including services like hair transplant, laser treatments, Botox, and other cosmetic procedures.

• Lead Generation & Funnel Expertise:

  Proven ability to drive high-quality lead generation and expertise in designing, implementing, and optimizing marketing funnels.

• Omni-channel & Automation:

  Experience with omni-channel marketing strategies and proficiency in marketing automation platforms.

• Agency Experience:

  Proven experience working within a digital marketing agency environment, managing multiple client accounts simultaneously.

• Healthcare Industry Expertise:

  Demonstrated experience in healthcare marketing is

  mandatory

  , with a solid understanding of the unique challenges, compliance requirements, and target audiences within the healthcare sector.

• Technical Proficiency:

  Expert-level proficiency with Google Ads, Meta Ads Manager, Google Analytics, and other relevant advertising platforms and analytics tools. Experience with CRM integration and conversion tracking setup is highly desirable.

• Analytical Skills:

  Exceptional analytical skills with the ability to interpret complex data, draw meaningful conclusions, and translate them into actionable strategies.

• Communication:

  Excellent verbal and written communication skills, with the ability to articulate complex marketing concepts clearly and concisely to clients and internal teams.

• Results-Oriented:

  A strong track record of achieving and exceeding performance KPIs, with a focus on driving measurable ROI for clients.

• Certifications:

  Google Ads certifications (Search, Display, Measurement) are highly preferred.

• A competitive salary and performance-based incentives.
• The opportunity to work with diverse healthcare clients and make a real impact on their growth.
• A collaborative, fast-paced, and innovative agency environment.
• Continuous learning and professional development opportunities.
• Comprehensive benefits package [mention specific benefits if known, e.g., "health, dental, vision, paid time off"].
  

If you are a data-driven performance marketing expert with a passion for healthcare and a desire to deliver exceptional results for clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.