Performance Marketing Manager

Position: Performance Marketing Manager – Meta, Google & BeyondLocation: Mumbai (Hybrid)Experience: 3+ yearsIndustry: Devotion-tech / D2C / Consumer Internet About Ghar MandirGhar Mandir is a devotion-tech startup founded by IIM-C alumni and ex-investment bankers, on a mission to reimagine how Indians connect with their faith. In just 12 months, we’ve crossed $1Mn+ ARR, served 100K+ devotees, and run high-ROAS campaigns across Meta, Google, WhatsApp, and more. Role OverviewWe’re looking for a performance-first marketer who can independently run and scale ad campaigns across Meta & Google, while constantly testing new digital and offline growth levers. You’ll have ownership of ad strategy, execution, optimization, and insight generation — ensuring high ROI and sharp user targeting in a rapidly evolving devotion-tech landscape. Key ResponsibilitiesAd Campaign Execution: End-to-end setup, management, and optimization of campaigns across Meta Ads Manager and Google Ads.Performance Analysis: Track KPIs (CPC, CTR, ROAS, CAC), uncover patterns, and constantly refine ad creatives, audiences, and funnel flows.Creative Collaboration: Work closely with content and design teams to test hooks, formats, and messaging that convert.User Funnel Insights: Understand the user journey from ad click to puja booking, and suggest improvements across touchpoints.Experimentation: Explore new paid channels (YouTube, Programmatic, Influencer Collabs), and offline levers (events, societies, mandirs) to acquire users.Budget & Growth Planning: Manage daily budgets, scaling strategies, and monthly growth targets. RequirementsMinimum 3 years of hands-on experience running and optimizing ad campaigns on Meta (FB/IG) and Google.Strong command over performance metrics, audience segmentation, and bid strategy.Experience with landing pages, WhatsApp funnels, and event tracking via GA, GTM, or similar.Self-starter who can take initiative, analyze performance independently, and suggest creative growth ideas.Exposure to offline marketing, influencer marketing, or community outreach is a bonus.Passion for high-impact, mission-driven marketing in the spiritual or cultural space is a plus. What You GetThe chance to shape communication for India’s most loved devotion-tech brand.Ownership across growth channels — from paid ads to new experiments.Fast-paced, high growth environment with sharp minds and clear goals.A purpose-driven product that’s changing how Indians experience devotion — daily.