Job
Description
We are looking for a data-driven and results-oriented Performance Marketing Manager to lead, manage, and optimize our digital marketing campaigns across various platforms. The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns to drive customer acquisition, engagement, and retention. Key Responsibilities: Strategy & Planning Develop and execute multi-channel performance marketing strategies (Google Ads, Meta, Programmatic, Affiliate, etc.) Define goals, KPIs, and performance benchmarks for campaigns across channels and geographies Campaign Management Launch, manage, and optimize paid campaigns across search, display, social, video, and native platforms Collaborate with creative, content, and tech teams to create high-performing ad creatives and landing pages Data & Analytics Track and analyze campaign performance, making real-time optimizations to maximize ROI Use tools like Google Analytics, Tableau, Appsflyer, Adjust, or other MMPs for reporting and attribution Budget Management Allocate and manage digital marketing budgets effectively to meet acquisition goals Forecast and plan monthly/quarterly spending and performance outcomes Team & Stakeholder Collaboration Work with internal teams (design, tech, sales) and external partners/agencies to align marketing goals Report insights, trends, and strategies to leadership on a regular basis Innovation & Trends Stay updated on industry trends, tools, algorithm changes, and emerging digital platforms Test new channels, ad formats, and growth hacks to expand reach and performance Requirements: Bachelor's degree in Marketing, Business, or a related field (MBA preferred) 3-7 years of experience in performance marketing or digital acquisition roles Hands-on experience with paid media platforms: Google Ads, Meta Ads Manager, TikTok, DV360, etc. Deep understanding of performance metrics like CPA, ROAS, CTR, CVR, CAC, LTV Experience with affiliate and influencer marketing is a plus Strong analytical skills and proficiency in Excel, Google Sheets, or BI tools Experience working with attribution tools like Appsflyer, Adjust, Kochava, or Branch Excellent communication and project management skills Agency or ad tech platform experience is a plus Job Type: Full-time Pay: From ₹25,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Work Location: In person
