Performance Marketing Lead

Job Information Job Type Full time Work Experience 5 - 7 years Date Opened 06/10/2025 Industry Office State/Province Rajasthan City Udaipur Country India Zip/Postal Code 313004 Job Description Role Overview- Key Points: 1. Full-funnel growth leadership : Own and drive growth engine. 2. Team management: Lead specialists across various channels (paid media, SEO, social performance, etc.). 3. Customer acquisition and retention : Focus on driving revenue growth. 4. Cross-functional collaboration : Work with CMO, tech/product, category, and creative teams. 5. Performance reporting : Present trends, strategy, and growth plans to founders and leadership. Key Responsibilities: 1. Performance Strategy & Execution : Lead paid acquisition across Google, Meta, marketplaces, and programmatic channels. 2. SEO & Organic Growth : Drive non-paid discoverability and traffic from search engines. 3. Affiliate Marketing : Build and scale affiliate partnerships. 4. CRM & Retention Channels : Focus on repeat, winback, and cart journeys through email, push, and WhatsApp. 5. Analytics & Funnel Optimization : Build dashboards, segment cohorts, run A/B tests, and improve CAC/LTV. 6. Budget Ownership : Optimize performance marketing spends for business impact. 7. Team Leadership : Manage and grow a high-performance team. 8. Cross-Functional Alignment : Collaborate with category, creative, tech, and product teams. Why This Role Matters: 1. Full-stack Ownership : Owns the revenue engine, not just one channel. 2. Visibility & Strategic Leverage : Directly impacts business goals, presenting to CMO and founders. 3. Room to Build : Opportunity to shape affiliate, CRM, and new-age funnels from scratch. 4. Cross-functional Exposure : Collaborates with tech, product, design, and data teams. 5. Leadership Opportunity : Builds, mentors, and grows the growth team. A Dynamic Day: 1. Morning Routine: Reviews campaign performance, identifies areas for improvement. 2. Collaboration : Works with CRM exec on cart abandonment winback flow. 3. Landing Page Optimization : Tweaks copy and flow with product and brand teams. 4. Growth Sync: Aligns with category and SEO lead on keyword gaps and affiliate updates. 5. Ongoing Tasks: Manages bids with performance manager, debriefs with CMO. Requirements Requirements: 1. Experience: 5-8 years in performance marketing/growth, with 2+ years of team management. 2. Technical Skills: Hands-on understanding of: Meta Ads Google Ads CRM platforms Attribution models Performance analytics 3. E-commerce Experience: Scaling budgets and channels in e-commerce or D2C. 4. Data-Driven: Strong analytical skills, with ability to create dashboards. 5. Creative Skills: Ability to craft compelling messaging and improve landing pages. 6. Work Environment: Thrives in fast-paced, high-accountability settings. 7. Location: Based in or willing to relocate to Udaipur full-time (relocation support provided). 8. Mindset: Founder's mindset, focused on business impact beyond channel metrics.