Performance Marketing Lead

Location: Nungambakkam, Chennai

CTC: ₹4.2 – ₹6 LPA (Based on experience & performance)

About Ilyzly:

Ilyzly is one of Chennai’s fastest-growing men’s fashion retail brands with 7 vibrant stores and an emerging eCommerce presence (www.ilyzly.com). We specialize in bold, trendsetting streetwear and premium fashion for men. As we expand our retail and digital footprint, we’re seeking a Performance Marketer who knows how to deliver results and elevate our brand presence online and offline.

What You’ll Do

✅ Performance Marketing & Campaign Management

• Strategize, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and explore alternate ad platforms for growth opportunities.
• Drive 10x+ ROI on ad spends through advanced strategies for bidding, placements, audience targeting, behavior insights, and A/B testing.

✅ Retail-Focused Growth

• Primary Goal (First 3-5 months): Drive maximum walk-ins to our 7 Chennai stores and increase retail sales.
• Simultaneously work on boosting the eCommerce site into a strong online channel.

✅ Content-Driven Marketing Calendar

• Collaborate with the Content team (creator and editors) to build and execute a monthly marketing schedule.
• Plan campaigns around seasons, festivals, events, offers, and promotions for a men’s fashion retail audience.
• Ensure high-quality, engaging creatives for ads, reels, videos, WhatsApp campaigns, and other digital channels.

✅ Analytics & Reporting

Share weekly reports on:

• Ad spend vs ROI
• Campaign performance insights
• Walk-in data correlation with campaigns
• Sales impact & recommendations for improvement

✅ Social Media Growth

• Plan content strategies to grow Ilyzly’s presence on Instagram, YouTube, and other relevant platforms.
• Leverage organic + paid strategies to create an engaging and trend-forward brand positioning.

Who You Are

👕 Experience:

• 1.5 – 2 years of hands-on performance marketing experience with a men’s fashion or retail brand (must-have).

📈 Skills:

• Proficiency in Meta Ads, Google Ads, and evaluating emerging ad platforms.
• Strong knowledge of bidding strategies, placements, audience behavior, A/B testing, and scaling campaigns for ROI.
• Ability to create and execute marketing calendars with seasonal and trend-based relevance.
• Analytical mindset with experience delivering actionable insights through data reporting.

📍 Location:

Based in Chennai (mandatory). Work location: Nungambakkam

💰 Compensation:

₹4.2 – ₹6 LPA (Based on experience & value addition)

Why Join Ilyzly?

🔥 Shape the marketing strategy of one of Chennai’s leading men’s fashion brands.

📈 Drive real-world results and see your campaigns directly boost store walk-ins and sales.

🎨 Collaborate with a young, bold, and trend-driven creative team.

🚀 Be part of a fast-growing brand with opportunities to scale your career as the company expands.

How to Apply

Send your resume and portfolio of past campaigns to [careers@ilyzly.com, sarosh@ilyzly.com)