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Superstuff
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Performance Marketing Lead

Performance Marketing Lead

4 - 6 years

|

6 - 8 Lacs

Posted:10 hours ago| Platform:

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Skills Required

Google Analytics Bidding Email marketing Marketing campaigns Marketing Lead Budgeting Management SEO Digital marketing Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

A premium vertical quick commerce player backed by marquee VCs and built by alumni of top consumer internet companies, we re on a mission to redefine on demand retail within our chosen vertical. We serve late-millennial and Gen-Z households who value curated, certified-safe products delivered fast.

Responsibilities:

Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks.
Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates.
Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.
Analyze trends, generate performance reports, and present actionable insights.
Stay updated with the latest performance marketing trends and platform updates.
Manage budgets efficiently while ensuring the achievement of performance goals.
Experiment with A/B testing strategies across creatives, audiences, and copy.

Requirements:

Proven work experience of 4-6 years in performance or digital marketing roles in D2C brands
Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.
Strong understanding of performance metrics and the ability to work with large data sets.
Proficiency in campaign setup, bid strategies, and budget pacing.
Knowledge of SEO, email marketing, and affiliate marketing will be a plus.
Ability to collaborate with cross-functional teams and meet deadlines.

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