Full-Funnel Digital Launch - Premium Healthy Snack Brand

Job Description

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! Brand Overview A health and nutrition-focused D2C brand aiming to build awareness and drive online sales through a modern, intuitive, and content-rich Shopify website. The brand is in the process of expanding its digital footprint and is looking to establish a strong identity across key touchpoints especially digital through engaging design, clear messaging, and a seamless user journey. Objective The brand is seeking a creative and tech-savvy partner to: Design and develop a high-converting, aesthetically pleasing D2C website on Shopify . Establish a compelling digital presence through branded social media platforms. Launch performance-driven campaigns with strong analytical backing to build top-of-funnel awareness and optimize for conversion. The website and digital assets should not only support commerce but also act as a key tool for brand storytelling and education, especially in the health & wellness category. Scope of Work 1. Website Development Platform : Shopify Deliverables : Development, design, and content for 20 main pages and 15 sub-pages (site map to be provided). Fully responsive across mobile, tablet, and desktop. Scalable CMS for blog or content-heavy sections. Basic SEO setup and best practices. Primary Goal : Drive brand awareness while facilitating e-commerce transactions and educating the customer. 2. Digital Marketing - Top of Funnel Creation of branded pages on Instagram, Meta (Facebook), and YouTube . Visual and copy guidelines to reflect the new brand identity. Strategic setup to support awareness and engagement goals. 3. Performance Marketing Ad Operations : Full funnel setup and management for campaigns across paid platforms. Tag Management : Ensure all marketing and analytics tags are correctly implemented. Analytics Setup : Configure Google Analytics and other performance tools. Channel Strategy : Provide recommendations for optimal media mix to drive ROI and growth.