Creative Production Brief For Denim Brand

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! Overview A Gen Z-focused denim brand is undergoing a complete rebrand and is currently looking for a creative production agency to lead a bold and emotionally resonant campaign shoot . The brand is repositioning itself as a denim-first label , with a shift toward more expressive, international, and raw storytelling that celebrates denim as a way of life not just clothing. This campaign is a launchpad for the new identity, introducing the rebrand through visual storytelling that connects across culture, chaos, and comfort. Campaign Objective Theme: Denim for Every You Tagline: Tough as Love The goal is to craft a multi-day campaign (7-10 days) that captures denim s place in everyday, emotionally layered moments ranging from rebellious to romantic, tough to tender. The final output should feel global, street-inspired, and deeply human. This campaign is not about polished, high-production setups. The brand is intentionally moving toward a low-execution, high-impact visual identity . What the Brand is Looking For A creative production partner or agency that can take full ownership of storyboarding, creative direction, shoot planning, and post-production. The shoot must reflect a very RAW, international vibe inspired by streetwear campaigns and niche Gen Z brands like Nude Project . A mix of day and night shoots , executed at a single location with 4-5 models. Strong emphasis on mood, narrative, and candid energy . Not staged, not overproduced. Moodboard Reference: https://shorturl.at/8Zgv4 Creative Direction & References Tough vs Soft Conceptual Anchors The shoot should express both emotional tones through visual motifs and actions: Tough: Spray painting, climbing fences, skateboarding Rage rooms, breaking down, tug of war Kicking over trash cans, tearing posters Bandanas, band tees, layered rugged styling Soft: Date scenes, neon dancing, handprints on walls Hammocks, office celebrations, slow candid moments Laughing in between chaos, sitting quietly post-action The contrast is intentional "Tough as Love" means embracing both. Deliverables Campaign: 1 main Launch Video (Hero Film) 3-4 edited Reels 50+ high-quality campaign images 4-5 banner images 4-5 logo reveal creatives Product & Ecommerce: Shoot for 150+ products (models + flatlays) Campaign shoot for ~25 hero products 5 edited images per product (catalog + flatlay) White background ecommerce shots Stylized product shots + flatlays Scope of Work Pre-production : Creative concept, storyboarding, production planning Shoot : Single-location, mixed lighting (day + night), 4-5 models Post-production : Photo editing, reel/video edits, ecommerce optimization Duration : All deliverables to be produced and shared within a structured 10-14 day timeline post-confirmation Preferred Partner Profile Agency or team based in Delhi NCR preferably Strong understanding of Gen Z culture and digital aesthetics Proven track record with fashion/streetwear/editorial campaigns Not focused on big-budget setups focus on creative edge, not extravagance Team should have access to agile execution (small crew, multi-role creatives)