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Job title: Performance Marketing Budget: 15k to 25k l o cati o n: Kanpur Experience: 0.6 to 2 years Job Description: • The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high- performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness • This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures 1.) Campaign Management: • Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms. • Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency. 2.) Strategy Development: • Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads. • Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies. 3.) Analysis and Reporting: • Analyze campaign results and adjust strategies to deliver maximum return on investment. • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 4.) Budget Management: • Manage the allocated budget to maximize the ROI of each campaign. • Monitor budget distribution and adjust bids to gain better ROI. 5.) Collaboration: • Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages. • Collaborate with the SEO team to ensure alignment between organic and paid search efforts. • Educational Qualification: Bachelor s degree in Marketing, Business, or a related field. • Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads. • Proven experience in managing large scale, complex, and multi-vertical campaigns. Skills: • Strong analytical skills and data-driven thinking. • Proficient in Google Analytics, Google Ads, and Facebook Ad Manager. • Exceptional skills in market research, SEO, and SEM. • Excellent communication and presentation skills. • Proficiency in MS Excel and PowerPoint. • Ability to work in a fast-paced, deadline-driven environment. • Google Ads Certification. • Meta Certification. • Experience in using bid management tools. Show more Show less
