Performance Marketing

Job Description

🎯 About the Role: We’re looking for a Meta Ads Specialist who can strategize, create, and optimize high-converting Meta (Facebook & Instagram) ad campaigns for our travel products—backpack trips, weekend escapes, Spiti packages, and more. If you live and breathe CPCs, CTRs, and ROAS—let's talk! 🛠️ Key Responsibilities: - Plan and execute paid campaigns across Facebook & Instagram - Deep targeting using interest, behavior, and custom audience layers - Run A/B tests for creatives, headlines, and placements - Optimize campaigns for lead generation and booking conversions - Track and report performance via Meta Ads Manager - Collaborate with our creative & operations teams for data-driven creatives ✅ Requirements: - Proven experience running Meta Ads (Facebook + Instagram) - Strong understanding of campaign objectives, pixel, retargeting, and lookalike audiences - Hands-on with performance marketing for travel/e-commerce brands preferred - Ability to work independently and deliver performance reports Bonus: Experience with WhatsApp lead generation or automation tools 📩 How to Apply: DM us here or 📧 Send your resume + portfolio to serenadetravels@gmail.com 📱 Or WhatsApp: 86905 02310