Performance Marketing Executive

Company

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Mellow Designs is a branding and digital marketing studio. We handcraft and grow brands with our services, which include designing logos from scratch to building a complete visual identity, website design, advertising, social media marketing, media planning, photography, and videos. We also provide consultation and strategic business development solutions for our clients.

We're a small yet mighty team of designers, artists, and writers. Rohit Dhongade, founder and creative director, founded Mellow Designs in 2018 as he observed the dire need for creative, high-quality design. We still believe in the same values. We focus on quality over quantity. This has led us to work with some of the renowned brands in a very short span of time. We join hands with people who work for creative satisfaction and not just for money.

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Our Clients:

3M, Helios, Titan, Bosch, Gold’s Gym, Puravankara, Provident, Nandu’s, Zoomcar, Spar, Indira’s, Quess, Hairline, Indira’s Food, Embassy, Himalaya, Dotpe, Himalaya, to name a few.‍

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Our website:

www.mellowdesigns.co

Job Summary

We need a Performance Marketing Manager with minimum experience of 2 years in agency with a role as performance marketer. The ideal candidate will be an expert in Google Ads, Meta Ads, SEO, Influencer Marketing, and campaign analytics, with a proven track record of driving performance and delivering measurable results. If you’re passionate about digital growth, performance optimization, and content promotion through OTT platforms, we’d love to hear from you.

- Develop media plans for clients, setup the campaigns, and manage paid campaigns on Google Ads and Meta platforms.

- Optimize campaigns based on data to achieve lower CACs and higher ROIs.

- Monitor ad performance daily, ensuring alignment with marketing goals and KPIs.

- Identify and engage with influencers to amplify brand reach and engagement.

- Oversee influencer campaigns from planning to reporting.

- Evaluate campaign impact and provide insights for improvement.

- Assist in developing innovative, multi-channel digital marketing strategies.

- Stay updated with digital marketing trends, tools, and technologies.

- Coordinate with internal teams to ensure cohesive marketing efforts.

- Create detailed weekly and monthly reports tracking campaign metrics

- Analyze campaign performance and generate actionable insights.

- Present reports in a clear, visually engaging format.

Search Engine Optimization (SEO)

- Execute on-page and off-page SEO strategies to enhance website rankings and organic visibility.

- Conduct keyword research, competitor analysis, and technical audits.

- Monitor SEO performance and collaborate with the SEO team on strategic implementations.

- Minimum 4 years of experience in digital and performance marketing, preferably in an agency environment.

- Deep understanding of media planning, budget management, campaign execution, and optimization.

- Proven success with Google Ads, Meta Ads, and Influencer Marketing strategies.

- Familiarity with OTT advertising platforms and content monetization opportunities.

- Proficient in Google Analytics, Google Ads Manager, Meta Business Suite, and leading SEO tools.

- Strong analytical thinking with the ability to interpret data and make strategic recommendations.

- Excellent communication, organizational, and time-management skills.

- Ability to create and present structured, data-driven marketing reports and strategies.

- Bachelor’s degree in marketing, Business, or a related field (preferred, not mandatory).

- Google Ads and Meta Ads certifications are a plus.

- Demonstrated experience with content marketing and social media strategies.

- We value creative thinkers over degrees—smart ideas and sharp execution matter most.

- Creative and strategic mindset

- Tech-savvy with social and digital fluency

- Excellent written and verbal communication

- Strong attention to detail and performance metrics

What you get to learn:

• You will work with international brands and understand the workflow and quality expected of them.
• How to execute your ideas quickly. Your senior is a hack master, so you get to learn all the shortcuts to finish the work smartly instead of taking long routes.
• You will get a chance to learn the complete process of branding how to execute it on a technical level.
• You will learn leadership skills and how to execute your ideas with a team

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What will help you bond with us?

• You have great taste in music. We love Lumineers and Coldplay.
• Original ideas over “inspired” ideas. Show us your sketchbook, not just the portfolio.
• You are capable of executing tasks without being bossed/babied. 
• Chill and work. But getting work done as per the timeline. We do not entertain excuses.
• Pet person. Or at least not allergic to fur. (We have a cat, we call him Suki)

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Perks of working at Mellow:

• Morning tea, Lunch, and snacks will be on us.
• Interactive and brainstorming sessions with the entire team.
• Occasional foosball matches with team mates.
• You will have weekends for yourself. We do not work on weekends nor do we promise any deliverables during weekends.
• Health insurance coverage for you.
• Alternate Thursday team building activities.
• Upto six work from home provided per month.

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