Performance Marketing Executive

Job Summary:

We are seeking an experienced Performance Marketing Executive to lead and optimise our digital advertising efforts across Google Ads, Meta Ads, and Amazon Ads. The ideal candidate will have hands-on expertise in campaign setup, optimisation, backend management, and reporting. This role requires a data-driven professional with the ability to deliver ROI-focused campaigns and scale performance across multiple platforms.

Key Responsibilities:

• Google Ads (AdWords):

  Create, manage, and optimise campaigns with strong command of keyword planning, bidding strategies, and performance optimisation.

• Meta Ads (Facebook & Instagram Ads):

  Manage Meta Business Suite/Ads Manager, including audience targeting, creative testing, and backend ad operations.

• Amazon Ads:

  Lead end-to-end Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and account-level strategy to boost sales and visibility.

• Ad Account Management:

  Monitor daily campaign performance, manage budgets, conduct A/B testing, and implement ROI-driven scaling strategies.

• Backend Systems:

  Ensure smooth execution and tracking by leveraging backend platforms of Google, Meta, and Amazon.

• Reporting & Analysis:

  Generate weekly/monthly performance reports, analyse campaign results, and provide actionable insights for continuous growth.

Experience Required:

Experience:

• 2–3 years of proven experience in managing campaigns on Google Ads, Meta Ads, and Amazon Ads.

• Strong expertise in Amazon account management and Meta backend ad management (highly preferred).

• Deep understanding of campaign optimisation, performance metrics, and conversion tracking.

• Analytical mindset with proficiency in data interpretation and insights generation.

• Ability to manage multiple platforms simultaneously with strong organisational and time-management skills.

Skills & Attributes Required:

• Strong problem-solving and analytical abilities.

• Excellent communication and reporting skills.

• Ability to work independently with minimal supervision.

• High attention to detail and a results-oriented mindset.