Posted:7 hours ago|
Platform:
On-site
Full Time
We are looking for a data-driven Performance Marketing Executive to lead and execute high-impact paid media campaigns across digital platforms. This role is responsible for driving customer acquisition, retention, and revenue growth through strategic use of advertising tools, performance analysis, and cross-functional collaboration.
Performance Analysis & Optimization
Monitor and analyze campaign performance using KPIs like CPA, CPL, VCR, and ROI Generate weekly/monthly reports with actionable insights to refine campaign strategies
Budget Management
Manage and allocate advertising budgets to maximize return on investment
Monitor spend, adjust bids, and reallocate resources based on performance data
Education
Bachelor's degree in Marketing, Business, or a related field
Experience
● Minimum 2 years of hands-on experience in Performance Marketing
● Proven expertise in managing Google Ads (Search, Shopping), Meta Ads, and programmatic platforms
(DSPs, SSPs, RTB, etc.)
● Experience optimizing campaigns across e-commerce platforms and setting up virtual shops (e.g.,
Facebook Commerce Manager, Instagram Shopping)
● Familiarity with ad servers such as Google Ad Manager and Meta Business Suite
Technical Proficiency
● Google Ads, Meta Ads, Google Analytics
● Facebook Ad Manager, Google Tag Manager
● Programmatic ad platforms
● MS Excel, PowerPoint, bid management tools,
● Strong grasp of data analysis, audience segmentation, and funnel optimization
● Ability to interpret performance metrics and translate them into growth strategies
● Google Ads Certification
● Meta/Facebook Blueprint Certification
PPC | Google Analytics | Campaign Management | Brand Awareness | Market Research | Account
Optimization | SEM | Budgeting | Bid Management | SEO | Performance Reporting
Anomality
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