Social Media Strategist

Responsibilities

• Take strategic briefs from the Brand Strategist and convert them into clear social media strategies.
• Develop monthly content calendars across platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter, if needed).
• Ideate and script reels, posts, and campaign concepts tailored to each brand.
• Work with the content team (copywriters, designers, video editors) to ensure execution aligns with the larger brand narrative.
• Monitor social media trends, competitor activities, and new formats to keep content innovative.
• Analyze campaign performance and recommend optimizations.
• Maintain strong internal alignment so that all creatives and copy reflect the same brand direction.
• Track performance and report it to the content head and Brand strategist for relevant changes in the strategy and content.
• Stay updated with social media and digital marketing trends.
  

Requirements

• Bachelor's in Marketing, Communications, PR, or related field.
• 2-4 years of proven experience in social media strategy, content marketing, or digital advertising.
• Proficiency in Social Media Marketing (SMM) and Social Media Optimization (SMO).
• Strong communication and public relations skills.
• Strong portfolio of past work (social campaigns, content calendars, creative posts).
• Excellent understanding of Instagram, Facebook, YouTube (bonus: LinkedIn, Twitter).
• Ability to ideate and brief creatives clearly to design/copy teams.
• Sharp understanding of storytelling, virality, and digital culture.
• Strong communication and collaboration skills - able to bridge strategy with execution teams.