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About the job Performance Marketing Specialist: We are looking for performance marketers with 2+ years of proven experience who bring an energetic & data-driven approach to achieving goals. The Google & Facebook ad platforms are vast & complex platforms that can drive results for clients and if learning & working on it excites you, read on! What do you need for this opportunity? Must have skills: Campaign Optimization, Cross-functional Coordination, Data interpretation, Advertising strategy, Asana, GA4, Google Ads, Facebook Ads, Creative diversification, Proactiveness, Landing pages. Social Eagle is Looking for: Performance Marketer (full-time, Onsite) Key Responsibilities: Plan, execute, and optimize paid marketing campaigns across key mobile channels: Search Ads, Google Campaigns (GA4), Facebook/Meta, and other mobile ad networks Analyze and optimize campaigns on an ongoing basis to meet and exceed CPI, ROAS, and retention goals. Develop A/B tests across creatives, copy, targeting, bidding strategies, and landing pages to drive performance. Experience working with re-marketing and re-engagement campaigns. Collaborate closely with design, product, and content teams to create and iterate on ad creatives and landing experiences. Work closely with analytics to track, measure, and report performance on a weekly and monthly basis. Manage budget allocation and pacing across platforms to maximize results while staying within budget. Monitor industry trends and competitor activities and implement innovative tactics to improve campaign efficiency. Own relationships with advertising platforms and vendors. Explore and test new paid acquisition channels to diversify user acquisition. Nice to Have: Experience running international or multi-language campaigns. Familiarity with subscription or in-app purchase monetization models. Why Join Us? Opportunity to directly impact the growth of a fast-scaling Ed-tech product. Work with a passionate, collaborative team. Competitive compensation and performance-based incentives. Location: Perumbakkam, Chennai This is an Onsite Job. Kindly Apply if you are only willing to work from office. Show more Show less
