Posted:1 day ago|
Platform:
On-site
Full Time
We are looking for a results-driven and data-oriented Performance Marketer to join our team. The ideal candidate will have a strong foundation in digital marketing principles and hands-on experience managing high-performing campaigns across Meta Ads (Facebook/Instagram) and Google Ads platforms.
1.Plan, execute, and optimize paid marketing campaigns on Meta (Facebook & Instagram) and Google (Search, Display, YouTube).
2.Monitor campaign performance daily and adjust strategies to meet performance targets (CPC, ROAS, CPA, etc.).
3.Conduct thorough keyword research, audience targeting, and competitor analysis.
4.Prepare and present campaign performance reports with insights and suggestions.
5.Collaborate with the design and content teams to develop high-performing ad creatives and landing pages.
6.A/B test ad copies, creatives, and landing pages to drive campaign efficiency.
7.Stay updated with the latest platform updates, tools, and industry trends.
-3 to 6 years of hands-on experience in running and optimizing Meta Ads and Google Ads.
-Strong understanding of marketing fundamentals including conversion funnels, attribution models, and bidding strategies.
-Proficiency with analytics tools such as Google Analytics, Meta Business Manager, and Google Tag Manager.
-Excellent data interpretation and decision-making skills.
-Ability to manage budgets effectively and drive measurable ROI.
-Strong communication and reporting skills.
-Certification in Google Ads and/or Meta Blueprint.
-Experience with tools like SEMrush, Ahrefs, or other PPC/SEO tools.
-Prior experience working in e-commerce or D2C (preferred but not mandatory)
BR Softech Pvt. Ltd.
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