Performance Marketer

Company Description

Pro Ultimate is a premier fitness brand with over 125 locations across India, dedicated to combining fitness innovation with a commitment to excellence. We aim to empower every individual to achieve their health and wellness goals through state-of-the-art facilities, certified trainers, and an inclusive community. Our gyms provide a supportive environment to ensure fitness is both accessible and rewarding for everyone. By fostering a healthier and happier nation, we are committed to shaping the future of fitness and wellness. Join a movement that celebrates every milestone in a vibrant and diverse fitness community.

Job Title: Performance Marketing Executive (Paid Campaigns)

Department:

Location:

Reports To:

Employment Type:

Job Summary:

Performance Marketing Executive

Key Responsibilities:

1. Campaign Planning & Execution

• Plan, create, and manage

  paid campaigns

  across Meta (Facebook, Instagram), Google Ads, and YouTube.
• Define clear

  ROI and ROAS targets

  aligned with marketing and business goals.
• 
  
• Develop and implement

  customer acquisition, retargeting, and lifecycle marketing campaigns

  .

2. Optimization & Performance Analysis

• Monitor and optimize campaign performance daily to achieve maximum ROI.
• 
  
• Conduct

  A/B testing

  on ad creatives, copies, audiences, and landing pages to identify high-performing combinations.
• Track, measure, and report key metrics such as

  CAC (Customer Acquisition Cost)

  ,

  ROAS

  ,

  CTR

  , and

  Conversion Rates

  .

3. Budget Management & Forecasting

• Manage ad budgets efficiently to ensure

  cost-effective scaling

  .
• 
  
• Forecast spend and performance outcomes for each platform.
• Reallocate budgets dynamically based on campaign performance insights.

4. Collaboration & Strategy Alignment

• Work closely with the

  creative and product teams

  to develop engaging ad content and landing pages.
• Share insights from campaign data to guide

  creative direction and messaging

  .
• Coordinate with sales and CRM teams to ensure consistent audience targeting and remarketing strategies.

5. Reporting & Insights

• Prepare and share

  weekly/monthly performance reports

  with actionable insights.
• Present findings on CAC, conversion efficiency, and audience trends.
• 
  
• Stay up to date with

  digital marketing trends, tools, and algorithm updates

  across ad platforms.

Key Skills & Competencies:

• Hands-on experience with

  Meta Ads Manager, Google Ads, and YouTube Ads

  .
• 
  
• Strong understanding of

  performance marketing, analytics, and conversion optimization

  .
• Proficiency in

  Google Analytics, Tag Manager, and other performance tracking tools

  .
• Analytical mindset with ability to interpret data and derive actionable insights.
• 
  
• Excellent coordination skills with creative, content, and product teams.
• Knowledge of

  funnel optimization, remarketing, and customer lifecycle marketing

  .
• Strong attention to detail, time management, and problem-solving ability.

Qualifications & Experience:

• Bachelor’s degree in

  Marketing, Business, or related field

  .

• 2–4 years of experience

  in digital or performance marketing.
• 
  
• Proven track record of managing

  paid campaigns

  with measurable ROI.
• Certification in

  Google Ads / Meta Ads

  is a plus.

Work Environment:

• Office-based role with collaboration across digital, creative, and sales teams.
• Fast-paced and performance-driven environment focused on measurable growth and innovation.

Compensation & Benefits:

• Competitive salary based on experience and performance.
• Opportunities for career advancement in digital strategy and marketing leadership.