Performance Marketer

4 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Pro Ultimate is a premier fitness brand with over 125 locations across India, dedicated to combining fitness innovation with a commitment to excellence. We aim to empower every individual to achieve their health and wellness goals through state-of-the-art facilities, certified trainers, and an inclusive community. Our gyms provide a supportive environment to ensure fitness is both accessible and rewarding for everyone. By fostering a healthier and happier nation, we are committed to shaping the future of fitness and wellness. Join a movement that celebrates every milestone in a vibrant and diverse fitness community.


Job Title: Performance Marketing Executive (Paid Campaigns)

Department:

Location:

Reports To:

Employment Type:

Job Summary:

Performance Marketing Executive

Key Responsibilities:

1. Campaign Planning & Execution

  • Plan, create, and manage

    paid campaigns

    across Meta (Facebook, Instagram), Google Ads, and YouTube.
  • Define clear

    ROI and ROAS targets

    aligned with marketing and business goals.

  • Develop and implement

    customer acquisition, retargeting, and lifecycle marketing campaigns

    .

2. Optimization & Performance Analysis

  • Monitor and optimize campaign performance daily to achieve maximum ROI.

  • Conduct

    A/B testing

    on ad creatives, copies, audiences, and landing pages to identify high-performing combinations.
  • Track, measure, and report key metrics such as

    CAC (Customer Acquisition Cost)

    ,

    ROAS

    ,

    CTR

    , and

    Conversion Rates

    .

3. Budget Management & Forecasting

  • Manage ad budgets efficiently to ensure

    cost-effective scaling

    .

  • Forecast spend and performance outcomes for each platform.
  • Reallocate budgets dynamically based on campaign performance insights.

4. Collaboration & Strategy Alignment

  • Work closely with the

    creative and product teams

    to develop engaging ad content and landing pages.
  • Share insights from campaign data to guide

    creative direction and messaging

    .
  • Coordinate with sales and CRM teams to ensure consistent audience targeting and remarketing strategies.

5. Reporting & Insights

  • Prepare and share

    weekly/monthly performance reports

    with actionable insights.
  • Present findings on CAC, conversion efficiency, and audience trends.

  • Stay up to date with

    digital marketing trends, tools, and algorithm updates

    across ad platforms.

Key Skills & Competencies:

  • Hands-on experience with

    Meta Ads Manager, Google Ads, and YouTube Ads

    .

  • Strong understanding of

    performance marketing, analytics, and conversion optimization

    .
  • Proficiency in

    Google Analytics, Tag Manager, and other performance tracking tools

    .
  • Analytical mindset with ability to interpret data and derive actionable insights.

  • Excellent coordination skills with creative, content, and product teams.
  • Knowledge of

    funnel optimization, remarketing, and customer lifecycle marketing

    .
  • Strong attention to detail, time management, and problem-solving ability.

Qualifications & Experience:

  • Bachelor’s degree in

    Marketing, Business, or related field

    .
  • 2–4 years of experience

    in digital or performance marketing.

  • Proven track record of managing

    paid campaigns

    with measurable ROI.
  • Certification in

    Google Ads / Meta Ads

    is a plus.

Work Environment:

  • Office-based role with collaboration across digital, creative, and sales teams.
  • Fast-paced and performance-driven environment focused on measurable growth and innovation.

Compensation & Benefits:

  • Competitive salary based on experience and performance.
  • Opportunities for career advancement in digital strategy and marketing leadership.


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