Performance Marketer

Job Title: Performance Marketer

Location: Gurugram, India (onsite)

Salary Range: 4.8 LPA - 6 LPA

About iQuanta:

iQuanta is a leading e-learning platform that offers adaptive, engaging, and effective learning programs for various competitive exams, including the MBA, JEE, NEET, and more. Our platform has helped thousands of aspirants achieve their goals with high content relevance, a unique pedagogy, and a 24/7 doubt resolution system. We are expanding our reach and looking for passionate individuals to help drive our mission forward.

Qualifications:

• ⁠Drive consistently profitable performance across all paid marketing channels by maintaining strong ROAS and conversion efficiency.
• Ensure a steady flow of high-quality leads that meet the company’s qualification benchmarks and contribute to monthly sales targets.
• Develop and execute a continuous creative testing strategy, including new ad copies, visuals, and formats, to improve campaign outcomes.
• Conduct daily campaign optimisation through budget reallocation, bid adjustments, audience refinement, and performance-based scaling.
• Deliver clear and actionable performance reports with insights, trends, and recommendations to guide strategic decisions.
• Implement ongoing A/B testing of campaigns, audiences, and landing experiences to achieve incremental improvements in cost efficiency and conversion quality.

Required Skills & Experience:

• Strong hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and relevant analytics tools.
• Expertise in performance optimisation, funnel analysis, and media planning.
• Ability to work with data, derive insights, and make quick decisions based on real-time performance.
• Creative reasoning for ad testing and understanding what drives user attention and conversion.
• Strong communication skills and the ability to work in a fast-paced, target-oriented environment.

Preferred Qualifications:

• Experience working in EdTech or high-ticket lead-generation industries.
• Knowledge of tracking tools, CRM integrations, and attribution models.
• Understanding of remarketing funnels and behavioural targeting.