Performance Marketer

Job Title: PPC Specialist / Performance Marketing Specialist

Experience Required: 4+ Years
Location: Gurgaon (Work from Office)
Industry Preference: Travel Industry (Preferred)
Company: Flightsmojo

Key Responsibilities:

• Plan, create, and manage PPC campaigns across platforms like Google Ads, Meta Ads, Bing Ads, etc.
• Optimize campaigns for maximum ROI, conversions, and lead generation.
• Conduct keyword research, competitor analysis, and audience targeting.
• Track, analyze, and report on campaign performance using tools like Google Analytics, GA4, and Data Studio.
• Create A/B testing strategies, landing page optimization, and budget allocation.
• Manage daily/monthly ad budgets effectively.
• Collaborate with the content/design team for ad creatives and landing pages.
• Monitor market trends and apply best practices in SEM & PPC optimization.
• Ensure high-quality traffic and lead generation from campaigns.

Required Skills & Qualifications:

• 4+ years of hands-on experience in PPC / Paid Marketing.
• Must have expertise in Google Ads, Meta Ads, Bing Ads.
• Strong knowledge of keyword research, CTR improvement, CPL/CPA management.
• Experience with conversion tracking, analytics, ROI optimization.
• Familiarity with travel/flight/OTA domain is strongly preferred.
• Proficiency in Excel, Google Analytics, GA4, Tag Manager.
• Strong analytical & problem-solving skills.

Preferred Qualifications:

• Google Ads / Meta Ads certification.
• Experience in the travel industry or performance-driven digital campaigns.
• Ability to handle large ad budgets and performance-driven KPIs.

Salary: As per industry standards (Based on experience & performance)

How to Apply:

Send your updated CV to hr@flightsmojo.com
Subject Line: Application for PPC Specialist – 4+ Years Experience

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Work Location: In person