Location: Kolkata Experience Required: 5 to 7+ Employment Type: Full-time CTC : 4 to 5 LPA About Gintaa At Gintaa , we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Position Overview: We are seeking an experienced and results-oriented Senior Digital Marketing Specialist to lead our end-to-end digital marketing initiatives. This role combines strategic thinking, performance marketing execution, and digital team leadership. The ideal candidate will be responsible for driving measurable business outcomes through digital campaigns, optimizing customer acquisition funnels, and aligning digital strategy with organizational goals. Key Responsibilities:Performance Marketing (Execution & Optimization): Develop and manage high-performance paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels. Continuously monitor campaign metrics (CPA, CTR, ROAS, CPL, etc.) and optimize targeting, bidding, and creatives for maximum ROI. Conduct A/B testing on ad creatives, landing pages, and audience segments to improve campaign outcomes. Collaborate with design and content teams to ensure ads are aligned with brand messaging and visual standards. Manage campaign budgets and reallocate spend based on performance insights. Digital Marketing Management (Operations & Leadership): Oversee the implementation of the digital marketing strategy across SEO, SEM, social media, email marketing, and content distribution. Coordinate cross-functional teams and external partners to ensure timely delivery and execution of marketing initiatives. Establish and monitor KPIs across digital channels and report performance to senior leadership with actionable insights. Manage CRM integrations, marketing automation workflows, and lead nurturing processes. Ensure marketing compliance with data privacy regulations (e.g., GDPR, CCPA). Digital Strategy (Planning & Analysis): Lead strategic planning for digital marketing campaigns to support key business objectives such as lead generation, product launches, and customer retention. Conduct competitive analysis, market research, and audience segmentation to inform digital strategy. Define full-funnel digital journeys and build tailored content strategies for each stage of the customer lifecycle. Implement tracking frameworks using tools like Google Analytics, Tag Manager, and Data Studio. Continuously identify opportunities for innovation and digital transformation across marketing functions. Required Skills & Qualifications: 5–7+ years of progressive experience in digital marketing, with a strong foundation in both strategy and execution. Demonstrated success in managing and scaling paid media campaigns with measurable business impact. Deep understanding of digital analytics, attribution modeling, and data-driven decision-making. Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, Data Studio, and major CRM/automation platforms (e.g., Branch, Hootsuite). Familiarity with SEO tools and best practices (Ahrefs, SEMrush, Screaming Frog, etc.). Strong communication, project management, and stakeholder collaboration skills. Preferred Qualifications: Bachelor's or Master’s degree in Marketing, Business, or a related discipline. Professional certifications in Google Ads, Meta Blueprint, HubSpot, or related platforms. Experience in B2B, SaaS, or tech-driven environments. What We Offer: A strategic leadership role with full ownership of the digital marketing function. Exposure to cross-functional collaboration and direct impact on business growth. A dynamic and innovative work environment that values autonomy and performance. Opportunities for continuous learning, training, and career advancement.
Location: Kolkata Experience Required: 6 to 8+ Employment Type: Full-time CTC: 8 to 12 LPA About Company: At Gintaa, were redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. Were backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Job Description : We are seeking a talented and experienced Mid-Senior Level Software Engineer (Backend) to join our dynamic team. The ideal candidate will have strong expertise in backend technologies, microservices architecture, and cloud environments. You will be responsible for designing, developing, and maintaining high-performance backend systems to support scalable applications. Responsibilities: Design, develop, and maintain robust, scalable, and secure backend services and APIs. Work extensively with Java, Spring Boot, Spring MVC, Hibernate to build and optimize backend applications. Develop and manage microservices-based architectures. Implement and optimize RDBMS (MySQL, PostgreSQL) and NoSQL (MongoDB, Cassandra, etc.) solutions. Build and maintain RESTful services for seamless integration with frontend and third-party applications. Basic understanding of Node.js and Python is a bonus. Ability to learn and work with new technologies. Optimize system performance, security, and scalability. Deploy and manage applications in cloud environments (AWS, GCP, or Azure). Collaborate with cross-functional teams including frontend engineers, DevOps, and product teams. Convert business requirements into technical development items using critical thinking and analysis. Lead a team and manage activities, including task distribution. Write clean, maintainable, and efficient code following best practices. Participate in code reviews, technical discussions, and contribute to architectural decisions. Required Skills: 6+ years of experience in backend development with Java and Spring framework (Spring Boot, Spring MVC). Strong knowledge of Hibernate (ORM) and database design principles. Hands-on experience with Microservices architecture and RESTful API development. Proficiency in RDBMS (MySQL, PostgreSQL) and NoSQL databases (MongoDB, Cassandra, etc.). Experience with cloud platforms such as AWS, GCP, or Azure. Experience with Kafka or equivalent tool for messaging and stream processing. Basic knowledge of Node.js for backend services and APIs. Proven track record of working in fast-paced, Agile/Scrum methodology. Proficient with Git. Familiarity with IDE tools such as Intellij and VS Code. Strong problem-solving and debugging skills. Understanding of system security, authentication and authorization best practices. Excellent communication and collaboration skills. Preferred Skills (Nice to Have): Experience with Elasticsearch for search and analytics. Familiarity with Firebase tools for real-time database, firestore, authentication, and notifications. Hands-on experience with Google Cloud Platform (GCP) services. Hands-on experience of working with Node.js and Python. Exposure to containerization and orchestration tools like Docker and Kubernetes. Experience in CI/CD pipelines and basic DevOps practices.
Job Title: Senior Content Writer Location: Kolkata Experience Required: 6–10 Years CTC: 4-6 LPA Employment Type: Full-Time About Gintaa At Gintaa , we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints. Role Summary: The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products. Key Responsibilities: Content Strategy & Execution: Develop and implement a content strategy aligned with marketing and product objectives. Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals. Create high-quality, engaging content for various platforms, including: -Blog articles, food-related guides, and editorial features -Website and landing pages -In-app copy, push notifications, and promotional messages -Email marketing campaigns and newsletters -Social media and paid ad creatives SEO & Performance Optimization Conduct keyword research and implement on-page SEO best practices. Optimize content structure, headlines, metadata, and internal linking to improve search visibility. Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights. Technical & Product Content Translate complex product features and user flows into clear, concise, and user-friendly content. Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app. Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content. Collaboration & Quality Assurance Work cross-functionally with SEO, design, marketing, and product teams. Maintain a consistent brand tone, voice, and content standards across all deliverables. Review and mentor junior writers or freelance contributors when required. Required Qualifications: Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field. 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing. Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc. Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc. Manage and optimize content using Yoast SEO, Rank Math , or similar WordPress plugins. Strong portfolio showcasing SEO content, product documentation, and UI/UX writing. Excellent written and verbal communication skills. Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console). Familiarity with writing for mobile apps, digital platforms, or SaaS products. Preferred Skills: Experience in food-tech, e-commerce, or consumer apps. Knowledge of UX writing principles and in-app content design. Basic understanding of HTML and structured content markup. Ability to work in agile environments and manage multiple deadlines. What We Offer: Opportunity to shape the voice of a growing food-tech brand A collaborative, high-growth environment with strong leadership support
Location: Kolkata Experience Required: 6 to 8+ Employment Type: Full-time CTC: 8 to 14 LPA About Company: At Gintaa, were redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. Were backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Job Description : We are seeking a talented and experienced Mid-Senior Level Software Engineer (Backend) to join our dynamic team. The ideal candidate will have strong expertise in backend technologies, microservices architecture, and cloud environments. You will be responsible for designing, developing, and maintaining high-performance backend systems to support scalable applications. Responsibilities: Design, develop, and maintain robust, scalable, and secure backend services and APIs. Work extensively with Java, Spring Boot, Spring MVC, Hibernate to build and optimize backend applications. Develop and manage microservices-based architectures. Implement and optimize RDBMS (MySQL, PostgreSQL) and NoSQL (MongoDB, Cassandra, etc.) solutions. Build and maintain RESTful services for seamless integration with frontend and third-party applications. Basic understanding of Node.js and Python is a bonus. Ability to learn and work with new technologies. Optimize system performance, security, and scalability. Deploy and manage applications in cloud environments (AWS, GCP, or Azure). Collaborate with cross-functional teams including frontend engineers, DevOps, and product teams. Convert business requirements into technical development items using critical thinking and analysis. Lead a team and manage activities, including task distribution. Write clean, maintainable, and efficient code following best practices. Participate in code reviews, technical discussions, and contribute to architectural decisions. Required Skills: 6+ years of experience in backend development with Java and Spring framework (Spring Boot, Spring MVC). Strong knowledge of Hibernate (ORM) and database design principles. Hands-on experience with Microservices architecture and RESTful API development. Proficiency in RDBMS (MySQL, PostgreSQL) and NoSQL databases (MongoDB, Cassandra, etc.). Experience with cloud platforms such as AWS, GCP, or Azure. Experience with Kafka or equivalent tool for messaging and stream processing. Basic knowledge of Node.js for backend services and APIs. Proven track record of working in fast-paced, Agile/Scrum methodology. Proficient with Git. Familiarity with IDE tools such as Intellij and VS Code. Strong problem-solving and debugging skills. Understanding of system security, authentication and authorization best practices. Excellent communication and collaboration skills. Preferred Skills (Nice to Have): Experience with Elasticsearch for search and analytics. Familiarity with Firebase tools for real-time database, firestore, authentication, and notifications. Hands-on experience with Google Cloud Platform (GCP) services. Hands-on experience of working with Node.js and Python. Exposure to containerization and orchestration tools like Docker and Kubernetes. Experience in CI/CD pipelines and basic DevOps practices.
Location: Kolkata Experience Required: 6 to 8+ Employment Type: Full-time CTC: 14 to 17 LPA About Company: At Gintaa, were redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. Were backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Job Description : We are seeking a talented and experienced Mid-Senior Level Software Engineer (Backend) to join our dynamic team. The ideal candidate will have strong expertise in backend technologies, microservices architecture, and cloud environments. You will be responsible for designing, developing, and maintaining high-performance backend systems to support scalable applications. Responsibilities: Design, develop, and maintain robust, scalable, and secure backend services and APIs. Work extensively with Java, Spring Boot, Spring MVC, Hibernate to build and optimize backend applications. Develop and manage microservices-based architectures. Implement and optimize RDBMS (MySQL, PostgreSQL) and NoSQL (MongoDB, Cassandra, etc.) solutions. Build and maintain RESTful services for seamless integration with frontend and third-party applications. Basic understanding of Node.js and Python is a bonus. Ability to learn and work with new technologies. Optimize system performance, security, and scalability. Deploy and manage applications in cloud environments (AWS, GCP, or Azure). Collaborate with cross-functional teams including frontend engineers, DevOps, and product teams. Convert business requirements into technical development items using critical thinking and analysis. Lead a team and manage activities, including task distribution. Write clean, maintainable, and efficient code following best practices. Participate in code reviews, technical discussions, and contribute to architectural decisions. Required Skills: 6+ years of experience in backend development with Java and Spring framework (Spring Boot, Spring MVC). Strong knowledge of Hibernate (ORM) and database design principles. Hands-on experience with Microservices architecture and RESTful API development. Proficiency in RDBMS (MySQL, PostgreSQL) and NoSQL databases (MongoDB, Cassandra, etc.). Experience with cloud platforms such as AWS, GCP, or Azure. Experience with Kafka or equivalent tool for messaging and stream processing. Basic knowledge of Node.js for backend services and APIs. Proven track record of working in fast-paced, Agile/Scrum methodology. Proficient with Git. Familiarity with IDE tools such as Intellij and VS Code. Strong problem-solving and debugging skills. Understanding of system security, authentication and authorization best practices. Excellent communication and collaboration skills. Preferred Skills (Nice to Have): Experience with Elasticsearch for search and analytics. Familiarity with Firebase tools for real-time database, firestore, authentication, and notifications. Hands-on experience with Google Cloud Platform (GCP) services. Hands-on experience of working with Node.js and Python. Exposure to containerization and orchestration tools like Docker and Kubernetes. Experience in CI/CD pipelines and basic DevOps practices.
Job Title: Senior Content Writer Location: Kolkata Experience Required: 6–10 Years CTC: 4-6 LPA Employment Type: Full-Time About Gintaa At Gintaa , we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints. Role Summary: The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products. Key Responsibilities: Content Strategy & Execution: Develop and implement a content strategy aligned with marketing and product objectives. Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals. Create high-quality, engaging content for various platforms, including: -Blog articles, food-related guides, and editorial features -Website and landing pages -In-app copy, push notifications, and promotional messages -Email marketing campaigns and newsletters -Social media and paid ad creatives SEO & Performance Optimization Conduct keyword research and implement on-page SEO best practices. Optimize content structure, headlines, metadata, and internal linking to improve search visibility. Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights. Technical & Product Content Translate complex product features and user flows into clear, concise, and user-friendly content. Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app. Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content. Collaboration & Quality Assurance Work cross-functionally with SEO, design, marketing, and product teams. Maintain a consistent brand tone, voice, and content standards across all deliverables. Review and mentor junior writers or freelance contributors when required. Required Qualifications: Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field. 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing. Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc. Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc. Manage and optimize content using Yoast SEO, Rank Math , or similar WordPress plugins. Strong portfolio showcasing SEO content, product documentation, and UI/UX writing. Excellent written and verbal communication skills. Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console). Familiarity with writing for mobile apps, digital platforms, or SaaS products. Preferred Skills: Experience in food-tech, e-commerce, or consumer apps. Knowledge of UX writing principles and in-app content design. Basic understanding of HTML and structured content markup. Ability to work in agile environments and manage multiple deadlines. What We Offer: Opportunity to shape the voice of a growing food-tech brand A collaborative, high-growth environment with strong leadership support
About Company: At Gintaa, we are transforming the way India experiences food ordering by combining affordability, trusted restaurant partnerships, and efficient hyperlocal logistics. Our vision is to bring seamless access to great food across Tier 1 and Tier 2 cities, while building solutions that create real impact at scale. Backed by a passionate, mission-driven team, we are in an exciting phase of rapid growth. This is the perfect time to join our core tech leadership team and play a pivotal role in shaping the future of food ordering in India. Key Responsibilities Graphic Design Create visually engaging designs for digital platforms, marketing campaigns, and branding assets. Develop graphics, illustrations, GIFs, and short-form video content for social media and web use. Ensure brand consistency across all design materials. Social Media Management Manage company presence across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.). Plan and execute content calendars aligned with marketing campaigns. Write and design posts, stories, and reels to drive engagement. Track analytics and prepare reports to measure performance and optimize strategies. Respond to community interactions and coordinate with cross-functional teams for campaigns. Qualifications & Skills Bachelor’s degree in Design, Mass Communication, or related field. 3–5 years of experience in graphic design and social media management. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) or similar tools (Canva, Figma). Knowledge of social media platforms, trends, and content best practices. Strong creativity, attention to detail, and ability to manage multiple projects. Good written and verbal communication skills. What We Offer Opportunity to work on diverse design and digital projects A collaborative and creative work environment Competitive salary with performance-based incentives Professional growth and upskilling opportunities
About Company: At Gintaa , were redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across Indias Tier 1 and Tier 2 cities. Were backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Key Responsibilities: 1. Restaurant Onboarding & Client Acquisition • Proactively approach restaurants across all segments (from local vendors to 5-star hotels) and sign partnership contracts. • Generate and pursue sales leads from the market to expand our restaurant network. • Act as the primary point of contact for potential partners, addressing their queries and concerns. 2. Relationship Management & Client Advisory • Develop and maintain strong relationships with restaurant owners, ensuring a seamless onboarding experience . • Advise restaurant partners on market trends, business growth opportunities, and operational improvements . • Provide tailored solutions to enhance restaurant performance and revenue generation. 3. Sales Strategy & Business Development • Develop and execute a comprehensive business plan to achieve sales and revenue targets. • Drive brand presence by actively representing the organization in the market. • Ensure adherence to budget and expense controls while meeting performance goals. 4. Operational & Sales Administration • Streamline sales administration processes to improve efficiency and reporting. • Collaborate with senior management to optimize sales strategies and enhance customer service. • Maintain accurate records of sales performance, contracts, and partner interactions . 5. Market Representation & Brand Advocacy • Act as the face of the organization in the market, embodying its values and mission. • Represent the company professionally in all client interactions and networking opportunities. • Handle field operations effectively, addressing partner queries and concerns with confidence. Desired Candidate Profile • Education & Experience: Bachelor’s degree with 3+ years of experience in sales, business development, or a related field. • E-commerce & Digital Marketing Expertise: Strong knowledge of e-commerce operations, online marketing strategies, and digital sales channels . • Personality & Work Ethic: Confident, proactive, and results-driven with a go-getter mindset and a passion for achieving targets. • Sales & Business Acumen: Proven ability to drive sales growth, manage client relationships, and identify new business opportunities . • Collaboration & Teamwork: A strong team player who effectively works with diverse teams and cross-functional stakeholders. • Analytical & Technical Proficiency: Competence in Excel, data analysis, and performance tracking to support informed decision-making. • Leadership & Influence: Skilled in networking, negotiation, and stakeholder management to drive business success. • Adaptability & Problem-Solving: Ability to navigate dynamic market conditions, identify opportunities, and implement effective solutions to enhance business performance.
About Company: At Gintaa, we are transforming the way India experiences food ordering by combining affordability, trusted restaurant partnerships, and efficient hyperlocal logistics. Our vision is to bring seamless access to great food across Tier 1 and Tier 2 cities, while building solutions that create real impact at scale. Backed by a passionate, mission-driven team, we are in an exciting phase of rapid growth. This is the perfect time to join our core tech leadership team and play a pivotal role in shaping the future of food ordering in India. Job Description : We are seeking a talented and experienced Mid-Senior Level Software Engineer (Backend) to join our dynamic team. The ideal candidate will have strong expertise in backend technologies, microservices architecture, and cloud environments. You will be responsible for designing, developing, and maintaining high-performance backend systems to support scalable applications. Responsibilities: Design, develop, and maintain robust, scalable, and secure backend services and APIs. Work extensively with Java, Spring Boot, Spring MVC, Hibernate to build and optimize backend applications. Develop and manage microservices-based architectures. Implement and optimize RDBMS (MySQL, PostgreSQL) and NoSQL (MongoDB, Cassandra, etc.) solutions. Build and maintain RESTful services for seamless integration with frontend and third-party applications. Basic understanding of Node.js and Python is a bonus. Ability to learn and work with new technologies. Optimize system performance, security, and scalability. Deploy and manage applications in cloud environments (AWS, GCP, or Azure). Collaborate with cross-functional teams including frontend engineers, DevOps, and product teams. Convert business requirements into technical development items using critical thinking and analysis. Lead a team and manage activities, including task distribution. Write clean, maintainable, and efficient code following best practices. Participate in code reviews, technical discussions, and contribute to architectural decisions. Required Skills: 9+ years of experience in backend development with Java and Spring framework (Spring Boot, Spring MVC). Strong knowledge of Hibernate (ORM) and database design principles. Hands-on experience with Microservices architecture and RESTful API development. Proficiency in RDBMS (MySQL, PostgreSQL) and NoSQL databases (MongoDB, Cassandra, etc.). Experience with cloud platforms such as AWS, GCP, or Azure. Experience with Kafka or equivalent tool for messaging and stream processing. Basic knowledge of Node.js for backend services and APIs. Proven track record of working in fast-paced, Agile/Scrum methodology. Proficient with Git. Familiarity with IDE tools such as IntelliJ and VS Code. Strong problem-solving and debugging skills. Understanding of system security, authentication and authorization best practices. Excellent communication and collaboration skills. Preferred Skills (Nice to Have): Experience with Elasticsearch for search and analytics. Familiarity with Firebase tools for real-time database, Firestore, authentication, and notifications. Hands-on experience with Google Cloud Platform (GCP) services. Hands-on experience of working with Node.js and Python. Exposure to containerization and orchestration tools like Docker and Kubernetes. Experience in CI/CD pipelines and basic DevOps practices.
Experience Required: 6–10 Years CTC: 4-6 LPA Employment Type: Full-Time About Gintaa At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints. Role Summary: The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products. Key Responsibilities: Content Strategy & Execution: Develop and implement a content strategy aligned with marketing and product objectives. Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals. Create high-quality, engaging content for various platforms, including: -Blog articles, food-related guides, and editorial features -Website and landing pages -In-app copy, push notifications, and promotional messages -Email marketing campaigns and newsletters -Social media and paid ad creatives SEO & Performance Optimization Conduct keyword research and implement on-page SEO best practices. Optimize content structure, headlines, metadata, and internal linking to improve search visibility. Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights. Technical & Product Content Translate complex product features and user flows into clear, concise, and user-friendly content. Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app. Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content. Collaboration & Quality Assurance Work cross-functionally with SEO, design, marketing, and product teams. Maintain a consistent brand tone, voice, and content standards across all deliverables. Review and mentor junior writers or freelance contributors when required. Required Qualifications: Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field. 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing. Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc. Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc. Manage and optimize content using Yoast SEO, Rank Math, or similar WordPress plugins. Strong portfolio showcasing SEO content, product documentation, and UI/UX writing. Excellent written and verbal communication skills. Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console). Familiarity with writing for mobile apps, digital platforms, or SaaS products. Preferred Skills: Experience in food-tech, e-commerce, or consumer apps. Knowledge of UX writing principles and in-app content design. Basic understanding of HTML and structured content markup. Ability to work in agile environments and manage multiple deadlines. What We Offer: Opportunity to shape the voice of a growing food-tech brand A collaborative, high-growth environment with strong leadership support
Location: Kolkata (New Town) Experience: 2 – 4 Years CTC: 3-4LPA About Gintaa At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly – now’s the time to join the core leadership and build something impactful from the ground up. Role Overview The Social Media Executive will manage Gintaa’s day-to-day presence across social media platforms, create engaging content, drive conversations, and execute campaigns that boost brand visibility, engagement, and community loyalty. You will work closely with design, marketing and operations teams to build strong communication and a relatable digital identity. Key Responsibilities: Content Creation & Management Create, curate and publish engaging content (static posts, reels, stories, videos, memes, UGC). Ensure content aligns with brand tone, platform best practices and campaign objectives. Plan monthly content calendars and coordinate with design and copywriting teams. Help build and maintain Gintaa’s unique voice and personality across social platforms. Social Media Operations Manage daily postings and ensure timely execution of campaigns. Monitor content performance and optimize based on reach, engagement and retention metrics. Stay updated with trending formats, audio, memes and platform updates. Community & ORM Management Actively engage with followers: reply to comments, DMs, reviews, and messages. Manage online reputation; respond to customer queries in collaboration with support teams. Build a strong online community with consistent two-way communication. Campaign Support Assist in planning and executing social media campaigns around product launches, festivals, offers, and city-level events. Coordinate with influencers/creators when required for collaborations. Support performance and brand teams with creative ideas and insights. Analytics & Reporting Track platform analytics (Instagram, Facebook, YouTube, others). Create weekly and monthly performance reports with insights and recommendations. Conduct competitor research and trend analysis to refine strategy. Required Skills & Qualifications 2–4 years of hands-on experience in social media management, preferably in consumer-internet, food delivery, F&B, or fast-paced brand environments. Strong understanding of social media platforms, algorithms, and best practices. Ability to create basic content (reels, phone-shot videos, trending formats). Excellent communication skills with a flair for catchy captions and storytelling. Familiarity with tools like Meta Business Suite, Creator Studio, Canva, basic analytics dashboards. Creative, proactive, and comfortable working in a fast-moving environment. Strong sense of ownership with the ability to handle end-to-end execution. What Gintaa Offers Opportunity to shape the voice of a high-growth food-delivery platform. Creative freedom and ownership of brand communication. Fast-paced, collaborative working culture. Competitive salary and performance-based benefits.
Experience: 4 – 5 Years Location: Kolkata (New Town) CTC: 3-4LPA About Gintaa Gintaa is a rapidly growing food-delivery platform committed to providing outstanding value to customers, restaurant partners, and delivery partners. As we expand across cities and strengthen our digital presence, we’re looking for an SEO Specialist who can drive organic growth, enhance visibility, and optimize our search performance across web and app ecosystems. Role Overview The SEO Specialist will be responsible for planning, executing, and optimizing Gintaa’s overall SEO strategy to drive organic traffic, improve keyword rankings, enhance discoverability, and boost conversions. The role requires a strong understanding of technical SEO, on-page optimization, content strategy, and analytics. Key ResponsibilitiesSEO Strategy & Execution Develop and implement comprehensive SEO strategies aligned with brand and business goals. Conduct detailed keyword research, competitor analysis, and industry landscape studies. Drive organic traffic and improve search rankings for high-value keywords across local and national markets. Optimize both website and app store listings (ASO) to improve discoverability and conversions. On-Page & Off-Page Optimization Perform on-page optimization including meta tags, headers, schema markup, URL structure, content optimization, internal linking, and page speed improvement. Manage off-page activities like link building, outreach, and authority-building initiatives. Work with content teams to create SEO-friendly blogs, landing pages, and micro-content. Technical SEO Conduct regular technical audits to identify and fix crawl errors, indexing issues, broken links, sitemaps, redirects, Core Web Vitals, etc. Collaborate with product/tech teams to implement SEO best practices on-site and in the app. Ensure proper tracking implementation (GA4, GSC, tag managers, heatmaps). Analytics & Reporting Monitor daily/weekly performance using GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and other tools. Provide actionable insights, dashboards, and monthly reports highlighting keyword performance, traffic trends, and improvement opportunities. Continuously test and experiment to improve organic conversion rates. Cross-Functional Collaboration Work closely with content, product, design, and engineering teams to execute SEO initiatives. Coordinate with marketing and social teams for integrated campaigns and content support. Guide content creators on SEO best practices and content gaps. Required Skills & Qualifications 4–5 years of hands-on SEO experience, ideally in a consumer-internet, e-commerce, app-based, or food-delivery environment. Strong understanding of search engine algorithms, ranking factors, and latest SEO trends. Proficiency with SEO tools: Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, etc. Experience with technical SEO audits, HTML basics, schema markups, and site architecture. Solid understanding of content strategy, keyword planning, and search intent mapping. Strong analytical skills and the ability to convert data into actionable insights. Experience collaborating with developers and product teams for SEO implementation. Excellent communication, problem-solving, and project management skills. Bonus / Preferred Skills Experience with App Store Optimization (ASO) for Android and iOS. Knowledge of local SEO strategies, especially for multi-city or hyperlocal brands. Familiarity with heatmap and CRO tools (Hotjar, Clarity, etc.). Basic understanding of UI/UX and landing page optimization. What Gintaa Offers Opportunity to own and grow the organic search function of a high-growth food-delivery platform. High-impact role with strong cross-functional collaboration. Fast-paced, innovative work culture with room for experimentation.
Location: Kolkata (New Town) Experience: 6 – 8+ years in performance marketing, digital growth, user-acquisition roles CTC: 4-6 LPA About Gintaa At Gintaa , we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly – now’s the time to join the core leadership and build something impactful from the ground up. Role Overview As our Performance Marketer, you will be central to the growth engine—responsible for end-to-end planning, execution and optimisation of paid and performance campaigns to acquire customers (consumers, restaurants, riders), optimise conversion funnels, and deliver measurable growth. You will work closely with growth, product, analytics and creative teams to drive ROI positive campaigns, scale acquisition channels, and influence our marketing roadmap. Key Responsibilities Develop and execute comprehensive performance marketing strategies across paid digital channels (Google Ads, Meta/Facebook/Instagram, YouTube, programmatic display, affiliate, referrals) to drive user-acquisition (consumers, delivery partners, restaurants). Define, monitor and own key metrics: Cost per Acquisition (CPA), Life Time Value (LTV), Return on Ad Spend (ROAS), conversion rates, retention rates, channel economics. Conduct experimentation: A/B tests, creative tests, landing page optimisation, bid strategy tests, ad copy and audience segmentation to improve funnel performance. Collaborate with analytics and BI to build dashboards, perform cohort analyses, understand user behaviour, segment audiences, and provide actionable insights. Work with product/UX teams to optimise onboarding flows (for users, riders, restaurants), reduce drop-offs, and improve activation/engagement. Manage budgets across channels, allocate spend dynamically based on performance, and forecast future spend requirements. Scale winning channels while continuously pruning under-performing ones; identify new acquisition channels and growth levers. Coordinate with creative and content teams to ensure ad creative, landing pages and messaging are aligned with brand and conversion objectives. Monitor competitive landscape, digital marketing trends and benchmarks; adapt strategies to local markets and city-level nuances. Build strong operational processes: campaign setup, tracking implementation (UTM tags, tracking pixels, SDK integrations), attribution modelling, and ensure data accuracy. Drive cross-functional collaboration: marketing, product, operations, finance to align on growth goals, and ensure smooth implementation and tracking of campaigns. Provide regular reporting to senior leadership: campaign performance, growth metrics, channel ROI, insights and recommendations. Required Qualifications & Skills 6-8+ years of experience in performance marketing / growth marketing / paid acquisition, ideally within consumer-internet, app-based business, platform or food delivery / on-demand-economy domain. Strong track-record of planning, executing and optimising digital acquisition campaigns with measurable KPI improvements. Hands-on experience with Google Ads (Search, Display, YouTube), Meta Ads, programmatic display, affiliate/partner acquisition, mobile-app marketing tools (preferred). Comfortable with data and analytics: ability to slice data, build dashboards, run cohort / funnel analyses, derive actionable recommendations. Familiarity with mobile app marketing: tracking installs, activations, in-app engagement, retention, and LTV modelling. Solid budget management skills and the ability to make data-driven decisions about scaling channels and spend. Excellent communication skills with ability to articulate performance to non-marketing stakeholders and senior leadership. Strong problem-solving mindset, experimentation mindset, proactive and outcomes-oriented. Ability to work in a fast-paced, startup or high-growth environment, with changes in priorities and high ambiguity. Bachelor’s degree (Marketing, Business, Analytics or related); advanced certifications (Google, Meta) or MBA is a plus. Preferred Qualities Prior experience in food-delivery, hyper-local, marketplace or gig economy businesses. Experience in Indian digital marketing ecosystem, regional city-level growth, multi-city rollout. Knowledge of lifecycle marketing (onboarding, retention, re-engagement), referral / incentive / loyalty programmes. Experience working with internal product/engineering teams on tracking implementation, event attribution, mobile SDKs. Ability to lead a small team or external agency partnerships, and mentor junior marketers. What You’ll Get A key role in a rapidly scaling business in the on-demand food delivery sector. High level of ownership, direct impact on growth, ability to shape performance strategy. Opportunity to work across consumer, partner and rider acquisition funnels. Collaborative, fast-moving startup-style environment with strong growth potential.
Location: Kolkata (New Town) Experience: 6 8+ years in performance marketing, digital growth, user-acquisition roles CTC: 4-6 LPA About Gintaa At Gintaa , we're redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. We're backed by a mission-driven team and expanding rapidly now's the time to join the core leadership and build something impactful from the ground up. Role Overview As our Performance Marketer, you will be central to the growth engineresponsible for end-to-end planning, execution and optimisation of paid and performance campaigns to acquire customers (consumers, restaurants, riders), optimise conversion funnels, and deliver measurable growth. You will work closely with growth, product, analytics and creative teams to drive ROI positive campaigns, scale acquisition channels, and influence our marketing roadmap. Key Responsibilities Develop and execute comprehensive performance marketing strategies across paid digital channels (Google Ads, Meta/Facebook/Instagram, YouTube, programmatic display, affiliate, referrals) to drive user-acquisition (consumers, delivery partners, restaurants). Define, monitor and own key metrics: Cost per Acquisition (CPA), Life Time Value (LTV), Return on Ad Spend (ROAS), conversion rates, retention rates, channel economics. Conduct experimentation: A/B tests, creative tests, landing page optimisation, bid strategy tests, ad copy and audience segmentation to improve funnel performance. Collaborate with analytics and BI to build dashboards, perform cohort analyses, understand user behaviour, segment audiences, and provide actionable insights. Work with product/UX teams to optimise onboarding flows (for users, riders, restaurants), reduce drop-offs, and improve activation/engagement. Manage budgets across channels, allocate spend dynamically based on performance, and forecast future spend requirements. Scale winning channels while continuously pruning under-performing ones; identify new acquisition channels and growth levers. Coordinate with creative and content teams to ensure ad creative, landing pages and messaging are aligned with brand and conversion objectives. Monitor competitive landscape, digital marketing trends and benchmarks; adapt strategies to local markets and city-level nuances. Build strong operational processes: campaign setup, tracking implementation (UTM tags, tracking pixels, SDK integrations), attribution modelling, and ensure data accuracy. Drive cross-functional collaboration: marketing, product, operations, finance to align on growth goals, and ensure smooth implementation and tracking of campaigns. Provide regular reporting to senior leadership: campaign performance, growth metrics, channel ROI, insights and recommendations. Required Qualifications & Skills 6-8+ years of experience in performance marketing / growth marketing / paid acquisition, ideally within consumer-internet, app-based business, platform or food delivery / on-demand-economy domain. Strong track-record of planning, executing and optimising digital acquisition campaigns with measurable KPI improvements. Hands-on experience with Google Ads (Search, Display, YouTube), Meta Ads, programmatic display, affiliate/partner acquisition, mobile-app marketing tools (preferred). Comfortable with data and analytics: ability to slice data, build dashboards, run cohort / funnel analyses, derive actionable recommendations. Familiarity with mobile app marketing: tracking installs, activations, in-app engagement, retention, and LTV modelling. Solid budget management skills and the ability to make data-driven decisions about scaling channels and spend. Excellent communication skills with ability to articulate performance to non-marketing stakeholders and senior leadership. Strong problem-solving mindset, experimentation mindset, proactive and outcomes-oriented. Ability to work in a fast-paced, startup or high-growth environment, with changes in priorities and high ambiguity. Bachelor's degree (Marketing, Business, Analytics or related); advanced certifications (Google, Meta) or MBA is a plus. Preferred Qualities Prior experience in food-delivery, hyper-local, marketplace or gig economy businesses. Experience in Indian digital marketing ecosystem, regional city-level growth, multi-city rollout. Knowledge of lifecycle marketing (onboarding, retention, re-engagement), referral / incentive / loyalty programmes. Experience working with internal product/engineering teams on tracking implementation, event attribution, mobile SDKs. Ability to lead a small team or external agency partnerships, and mentor junior marketers. What You'll Get A key role in a rapidly scaling business in the on-demand food delivery sector. High level of ownership, direct impact on growth, ability to shape performance strategy. Opportunity to work across consumer, partner and rider acquisition funnels. Collaborative, fast-moving startup-style environment with strong growth potential.
Location: Kolkata (New Town) Experience: 2 4 Years CTC: 3-4LPA About Gintaa At Gintaa, we're redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India's Tier 1 and Tier 2 cities. We're backed by a mission-driven team and expanding rapidly now's the time to join the core leadership and build something impactful from the ground up. Role Overview The Social Media Executive will manage Gintaa's day-to-day presence across social media platforms, create engaging content, drive conversations, and execute campaigns that boost brand visibility, engagement, and community loyalty. You will work closely with design, marketing and operations teams to build strong communication and a relatable digital identity. Key Responsibilities: Content Creation & Management Create, curate and publish engaging content (static posts, reels, stories, videos, memes, UGC). Ensure content aligns with brand tone, platform best practices and campaign objectives. Plan monthly content calendars and coordinate with design and copywriting teams. Help build and maintain Gintaa's unique voice and personality across social platforms. Social Media Operations Manage daily postings and ensure timely execution of campaigns. Monitor content performance and optimize based on reach, engagement and retention metrics. Stay updated with trending formats, audio, memes and platform updates. Community & ORM Management Actively engage with followers: reply to comments, DMs, reviews, and messages. Manage online reputation; respond to customer queries in collaboration with support teams. Build a strong online community with consistent two-way communication. Campaign Support Assist in planning and executing social media campaigns around product launches, festivals, offers, and city-level events. Coordinate with influencers/creators when required for collaborations. Support performance and brand teams with creative ideas and insights. Analytics & Reporting Track platform analytics (Instagram, Facebook, YouTube, others). Create weekly and monthly performance reports with insights and recommendations. Conduct competitor research and trend analysis to refine strategy. Required Skills & Qualifications 24 years of hands-on experience in social media management, preferably in consumer-internet, food delivery, F&B, or fast-paced brand environments. Strong understanding of social media platforms, algorithms, and best practices. Ability to create basic content (reels, phone-shot videos, trending formats). Excellent communication skills with a flair for catchy captions and storytelling. Familiarity with tools like Meta Business Suite, Creator Studio, Canva, basic analytics dashboards. Creative, proactive, and comfortable working in a fast-moving environment. Strong sense of ownership with the ability to handle end-to-end execution. What Gintaa Offers Opportunity to shape the voice of a high-growth food-delivery platform. Creative freedom and ownership of brand communication. Fast-paced, collaborative working culture. Competitive salary and performance-based benefits.
As a talented and experienced Mid-Senior Level Software Engineer (Backend) at Gintaa, you will be responsible for designing, developing, and maintaining high-performance backend systems to support scalable applications. Here is a breakdown of your role: Responsibilities: - Design, develop, and maintain robust, scalable, and secure backend services and APIs using Java, Spring Boot, Spring MVC, and Hibernate. - Work extensively on microservices architecture and cloud environments to build and optimize backend applications. - Develop and manage microservices-based architectures and implement RDBMS (MySQL, PostgreSQL) and NoSQL (MongoDB, Cassandra) solutions. - Build and maintain RESTful services for seamless integration with frontend and third-party applications. - Optimize system performance, security, and scalability while deploying and managing applications in cloud environments (AWS, GCP, or Azure). - Collaborate with cross-functional teams including frontend engineers, DevOps, and product teams to convert business requirements into technical development items and lead a team effectively. Qualifications Required: - 9+ years of experience in backend development with Java and the Spring framework (Spring Boot, Spring MVC). - Strong knowledge of Hibernate (ORM) and database design principles. - Hands-on experience with Microservices architecture and RESTful API development. - Proficiency in RDBMS (MySQL, PostgreSQL) and NoSQL databases (MongoDB, Cassandra). - Experience with cloud platforms such as AWS, GCP, or Azure. - Experience with Kafka or equivalent tool for messaging and stream processing. - Basic knowledge of Node.js for backend services and APIs. - Proven track record of working in a fast-paced, Agile/Scrum methodology. - Proficient with Git, IDE tools such as IntelliJ and VS Code, problem-solving, and debugging skills. - Understanding of system security, authentication and authorization best practices, and excellent communication and collaboration skills. Preferred Skills (Nice to Have): - Experience with Elasticsearch, Firebase tools, Google Cloud Platform (GCP) services, Node.js, Python, containerization, orchestration tools like Docker and Kubernetes, CI/CD pipelines, and basic DevOps practices.,
You will be joining Gintaa, a company that is revolutionizing the way Indians order food by focusing on affordability, exclusive restaurant partnerships, and hyperlocal logistics. The company is rapidly expanding across Tier 1 and Tier 2 cities and is seeking individuals who are passionate about making a significant impact from the ground up. **Role Overview:** As the Performance Marketer at Gintaa, you will play a crucial role in driving growth by planning, executing, and optimizing paid and performance campaigns to acquire customers. Your responsibilities will include working closely with various teams to drive ROI positive campaigns, scale acquisition channels, and influence the marketing roadmap. **Key Responsibilities:** - Develop and execute performance marketing strategies across various digital channels to drive user acquisition. - Define and monitor key metrics such as Cost per Acquisition, Life Time Value, Return on Ad Spend, and conversion rates. - Conduct experimentation to improve funnel performance through A/B tests, creative tests, and audience segmentation. - Collaborate with analytics teams to analyze user behavior and provide actionable insights. - Optimize onboarding flows and improve activation/engagement with product/UX teams. - Manage budgets across channels, allocate spend based on performance, and forecast future spend requirements. - Scale winning channels and identify new acquisition channels and growth opportunities. - Coordinate with creative teams to ensure alignment of ad creative and messaging with brand objectives. - Monitor digital marketing trends and adapt strategies to local markets. **Required Qualifications & Skills:** - 6-8+ years of experience in performance marketing within consumer-internet, app-based business, or food delivery domain. - Strong track record of planning, executing, and optimizing digital acquisition campaigns. - Hands-on experience with Google Ads, Meta Ads, programmatic display, and mobile-app marketing tools. - Proficiency in data analysis, dashboard building, and deriving actionable recommendations. - Familiarity with mobile app marketing and LTV modeling. - Excellent communication skills and ability to articulate performance to stakeholders. - Strong problem-solving mindset and ability to work in a fast-paced environment. **Preferred Qualities:** - Prior experience in food delivery, hyper-local, or gig economy businesses. - Knowledge of lifecycle marketing and referral/incentive programs. - Experience working with product/engineering teams on tracking implementation. - Ability to lead a team or agency partnerships. In this role at Gintaa, you will have the opportunity to play a key role in a rapidly growing business in the on-demand food delivery sector. You will have a high level of ownership, direct impact on growth, and the ability to shape performance strategy in a collaborative and fast-moving startup-style environment with strong growth potential.,