Location: Kolkata Experience Required: 5 to 7+ Employment Type: Full-time CTC : 4 to 5 LPA About Gintaa At Gintaa , we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly – now’s the time to join the core tech leadership and build something impactful from the ground up. Position Overview: We are seeking an experienced and results-oriented Senior Digital Marketing Specialist to lead our end-to-end digital marketing initiatives. This role combines strategic thinking, performance marketing execution, and digital team leadership. The ideal candidate will be responsible for driving measurable business outcomes through digital campaigns, optimizing customer acquisition funnels, and aligning digital strategy with organizational goals. Key Responsibilities:Performance Marketing (Execution & Optimization): Develop and manage high-performance paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels. Continuously monitor campaign metrics (CPA, CTR, ROAS, CPL, etc.) and optimize targeting, bidding, and creatives for maximum ROI. Conduct A/B testing on ad creatives, landing pages, and audience segments to improve campaign outcomes. Collaborate with design and content teams to ensure ads are aligned with brand messaging and visual standards. Manage campaign budgets and reallocate spend based on performance insights. Digital Marketing Management (Operations & Leadership): Oversee the implementation of the digital marketing strategy across SEO, SEM, social media, email marketing, and content distribution. Coordinate cross-functional teams and external partners to ensure timely delivery and execution of marketing initiatives. Establish and monitor KPIs across digital channels and report performance to senior leadership with actionable insights. Manage CRM integrations, marketing automation workflows, and lead nurturing processes. Ensure marketing compliance with data privacy regulations (e.g., GDPR, CCPA). Digital Strategy (Planning & Analysis): Lead strategic planning for digital marketing campaigns to support key business objectives such as lead generation, product launches, and customer retention. Conduct competitive analysis, market research, and audience segmentation to inform digital strategy. Define full-funnel digital journeys and build tailored content strategies for each stage of the customer lifecycle. Implement tracking frameworks using tools like Google Analytics, Tag Manager, and Data Studio. Continuously identify opportunities for innovation and digital transformation across marketing functions. Required Skills & Qualifications: 5–7+ years of progressive experience in digital marketing, with a strong foundation in both strategy and execution. Demonstrated success in managing and scaling paid media campaigns with measurable business impact. Deep understanding of digital analytics, attribution modeling, and data-driven decision-making. Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, Data Studio, and major CRM/automation platforms (e.g., Branch, Hootsuite). Familiarity with SEO tools and best practices (Ahrefs, SEMrush, Screaming Frog, etc.). Strong communication, project management, and stakeholder collaboration skills. Preferred Qualifications: Bachelor's or Master’s degree in Marketing, Business, or a related discipline. Professional certifications in Google Ads, Meta Blueprint, HubSpot, or related platforms. Experience in B2B, SaaS, or tech-driven environments. What We Offer: A strategic leadership role with full ownership of the digital marketing function. Exposure to cross-functional collaboration and direct impact on business growth. A dynamic and innovative work environment that values autonomy and performance. Opportunities for continuous learning, training, and career advancement.