Performance Marketer

About Mesmerize India

Mesmerize India is a growing spiritual and designer jewelry brand rooted in purpose, passion, and conscious living. We create jewelry that blends aesthetics with intention, designed to align with modern spiritual journeys. As we scale our digital presence, we're looking for a results-driven Performance Marketer to lead and optimize our paid marketing efforts across multiple platforms.

What You’ll Do

Campaign Strategy & Execution

Plan, execute, and manage paid ad campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, Shopping, Performance Max)

Amazon Ads

Myntra Ads

WhatsApp Campaigns (for remarketing and retention)

Use Meta Ads Manager and Google Ads Manager to launch and monitor campaigns effectively.

Drive customer acquisition and retargeting strategies through segmented, data-driven approaches.

Performance Tracking & Optimization

Analyze daily campaign performance; track KPIs like ROAS, CPA, CTR, and conversions.

A/B test creatives, ad copies, audiences, and placements to maximize efficiency.

Create regular performance reports and strategic insights for the Co-founder.

Cross-Platform Coordination

Align ad strategies with marketplace platforms like Amazon and Myntra to support seasonal or promotional campaigns.

Stay updated with algorithm changes, platform best practices, and digital trends.

Who You’ll Work With

You won’t be working alone - you’ll collaborate closely with a passionate, cross-functional marketing team:

SEM/SEO Specialist – for search optimization and aligning paid efforts with organic visibility.

Performance Marketing Intern – for support in campaign setup, research, and reporting.

Head of Content – for ad creatives, campaign messaging, and brand alignment across channels.

What You’ll Need

2–4 years of proven experience in performance marketing for D2C, lifestyle, or fashion/e-commerce brands.

Deep knowledge of Meta Ads Manager, Google Ads, and retargeting platforms like WhatsApp Business API or tools.

Strong understanding of funnel-based marketing, conversion tracking, and audience segmentation.

Proficiency in Excel, Google Analytics, and attribution/reporting tools.

Ability to collaborate with creative and technical teams to build compelling campaigns.

Detail-oriented, self-motivated, and comfortable working in a fast-paced startup environment.

Perks & Growth

Be part of a spiritually inspired, fast-growing brand with a loyal community.

Direct mentorship from the Co-founder and leadership team.

Flat structure with real ownership of your projects.

Opportunity to grow into a strategic digital marketing lead as the brand scales.