Performance Marketer

GreySpace is an agency that focuses on developing brand equity. For this purpose we are looking for a performance marketer who is able to conceptualise, develop and execute strategies for our many clients across D2C, FMCG, F&B, Consumer Electronic, Real Estate and Startups.

This role grows into Brand Promotion Functional Head

Responsibilities:

• Comfortable in making & presenting annual, quarterly media strategy & plans.
• Develop and implement comprehensive strategies for biddable and non-biddable media campaigns
• Conduct detailed market research and competitive analysis to identify trends, opportunities, and audience insights that can drive campaign strategies
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to define campaign goals, target audience, messaging, and performance metrics.
• Guide team into strategic decision making for optimizations resulting in campaign performance improvement
• Manage end-to-end campaign lifecycle, including budget allocation, bid management, ad copy creation, A/B testing, and conversion tracking.
• Monitor campaign performance, analyze data, and provide regular reports and actionable insights to stakeholders, identifying areas for improvement and optimization.
• Stay up-to-date with industry trends, emerging technologies, and best practices in biddable and non-biddable media.

Requirements:

• Minimum 2 years of experience
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience in performance marketing, with a strong track record of successful campaigns and results. Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue, preferably in high-end D2C categories.
• Proficiency in digital marketing tools and platforms, including Google Ads, Meta Ads, Google Analytics, Excel/Google Sheets.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and client management skills.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Creativity and a strategic mindset to develop compelling marketing campaigns.
• Proficiency in managing moderate to large scale accounts in a variety of different business verticals.

Only Applications through LinkedIn are considered for this role.