Performance Marketer

Axe Consultancy Services LLC (ACNSS) is a Kentucky-based IT consulting and digital
solutions company, with services spanning SaaS development, e-commerce, marketing, and product visualization. Our India office plays a key role in executing data-driven marketing campaigns for the U.S. market. Role Overview- We are hiring a Performance Marketer with a strong track record of running high-performing ad campaigns focused on the U.S. market. This role requires deep expertise in paid media, analytics, and audience targeting. Candidates with experience in content strategy will be given preference, as messaging alignment is key to campaign success. Key Responsibilities- ● Plan, launch, and optimize paid ad campaigns on Google, Meta (Facebook & Instagram), YouTube, and other platforms. ● Drive high ROAS and ROI through strategic audience targeting and budget allocation. ● Monitor campaign performance daily and make real-time optimizations. ● Coordinate with content, creative, and design teams to develop ad copy, creatives, and landing pages that convert. ● Leverage performance insights to shape both paid strategy and content strategy. ● Conduct A/B testing to improve ad performance across platforms. ● Build reports and dashboards using tools like Google Analytics, Looker Studio, and Meta Insights. ● Stay updated with U.S. advertising trends, platform changes, and compliance requirements. Preferred Background- ● 4+ years of hands-on experience in performance marketing with a proven track record of success. ● Experience in targeting U.S. audiences is mandatory. ● Background or exposure to content strategy will be a strong advantage (e.g., shaping messaging, creative direction, funnel-aligned storytelling). ● Experience with e-commerce, SaaS, or D2C brands is highly preferred. Tools & Platforms- ● Google Ads (Search, Display, Shopping, YouTube) ● Meta Ads Manager (Facebook/Instagram) Google Analytics 4 (GA4) ● Google Tag Manager, Facebook Pixel, Looker Studio / Data Studio (reporting dashboards) ● A/B testing platforms (Google Optimize or similar) ● SEMrush, Similarweb, or Ubersuggest (for competitive insights)Preferred Skills- ● Strong analytical thinking and data interpretation. ● Understanding of user psychology, funnel behavior, and digital buyer journeys. ● Ability to write or collaborate on ad copy and messaging. ● Comfortable working with cross-functional teams in a fast-paced environment. Why Join ACNSS? ● Hands-on exposure to high-impact U.S. campaigns. ● Opportunity to lead performance strategy with creative freedom. ● Fast-growing, collaborative team with global clientele. ● A role that blends performance marketing with strategic content thinking.