Performance Marketer

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.
• Generate high-quality leads while maintaining cost-efficiency and improving conversion rates.
• Design and tweak marketing funnels, including automation workflows using AI tools where applicable.
• Create, curate, and distribute marketing content across email, social media, and ad networks.
• Implement and manage email marketing campaigns with a focus on performance.
• Monitor key marketing metrics (CPL, CTR, ROAS, etc.), generate reports, and make data-backed decisions.
• Use GA4 and other analytics tools to track, measure, and optimize campaign performance.
• Coordinate with design/content teams to develop effective creatives for campaigns.
• Contribute to improving brand visibility and expanding digital reach.
• Stay updated with industry trends, emerging channels, and marketing technologies.

Requirements:

• 3–5 years of hands-on experience in performance marketing / growth marketing roles.
• Proven experience in platforms like Google Ads, Meta Ads (conversion & lead generation), YouTube Ads, and LinkedIn marketing.
• Strong knowledge of marketing automation, workflows, funnel optimization, and AI-powered tools.
• Experience in email marketing and content strategy.
• Advanced Excel skills for performance analysis and reporting.
• Excellent communication and content creation skills.
• Preferably worked in ed-tech or a similar fast-paced industry.
• Proactive, detail-oriented, and able to work independently under pressure.

Performance Expectations:

• Increase marketing efficiency and ROI.
• Improve brand visibility across relevant digital channels.
• Reduce lead acquisition costs while maintaining or improving quality.
• Continuously optimize funnels and campaigns based on data insights.

Benefits & Compensation:

• Competitive salary as per industry standards.
• Opportunity to work in a high-growth startup with exposure across functions.
• High visibility and recognition for individual contributions.
• A performance-driven culture that rewards innovation and ownership.

Work Environment:

• Strictly Work from Office – Perumbakkam, Chennai
• Fast-paced startup culture with a strong focus on growth and execution.
• Collaborative environment with direct impact on business outcomes.
• Location: Perumbakkam, Chennai (Work from office only) - Location Link
• Requirements: Must own laptop & cellphone (company number provided)

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Experience:

• Performance marketing: 5 years (Required)
• Google Ads: 5 years (Required)
• Email marketing: 5 years (Required)
• AI: 5 years (Required)

Work Location: In person