Performance Marketer

3 - 7 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Performance Marketer, you will play a crucial role in developing and executing strategies aimed at driving measurable results across various digital marketing channels. Your main objective will be to optimize campaigns to meet specific performance metrics like conversions, ROI, and customer acquisition costs. Collaboration with cross-functional teams including marketing, analytics, and creative departments is key to ensure that your strategies align with overall business objectives. Staying updated on industry trends and leveraging data-driven insights will be essential for continuously enhancing campaign performance. Your responsibilities will include developing and implementing comprehensive performance marketing strategies across digital channels, managing and optimizing digital advertising campaigns to drive key performance metrics, analyzing campaign performance to identify trends and optimization opportunities, conducting A/B testing and other experimentation methods for continuous improvement, collaborating with internal teams to develop compelling ad creatives and assets, monitoring industry trends and benchmarks for innovation, providing regular reporting and insights to stakeholders, tracking the impact of marketing initiatives on business outcomes, adapting strategies to changes in digital advertising platforms, and evaluating new marketing channels and tactics for expanding reach. To qualify for this role, you should possess a Bachelor's degree in Marketing, Advertising, Business, or a related field, along with at least 3 years of proven experience in performance marketing focusing on digital channels. Strong analytical skills, proficiency in digital marketing tools and platforms such as Google Ads and Facebook Ads Manager, experience with A/B testing and optimization methodologies, excellent communication skills for effective collaboration, detail-oriented with strong project management skills, a creative mindset with a passion for innovation, a results-driven mindset, and relevant certifications like Google Ads or Facebook Blueprint are desirable. If you are a data-driven marketer with a passion for delivering measurable results in the digital marketing space, we would love to have you on our team as a Performance Marketer. Feel free to reach out at 8707762773 for further details or to express your interest in this exciting opportunity.,

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