Paid media manager

About Analytix:

Businesses of all sizes are faced with a rapidly changing competitive environment. Companies that possess both the ability to successfully navigate obstacles and the agility to react to market conditions are better positioned for long-term success. Analytix Solutions helps your company tackle these types of challenges. We empower business owners to confidently make informed decisions and positively impact profitability. We are a single-source provider of integrated solutions across multiple functional areas and disciplines. Through a combination of cross-disciplinary expertise, technological aptitude, and deep domain experience, we support our clients with efficient systems and processes, reliable data, and industry insights. We are your partner in strategically scaling your business for growth

Website- Small Business Accounting Bookkeeping, Medical Billing, Audio Visual, IT Outsourcing Services (analytix.com)

LinkedIn : Analytix Solutions: Overview | LinkedIn

Analytix Business Solutions (India) Pvt. Ltd. : My Company | LinkedIn

Your Responsibilities

• Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms

• Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets

• Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation

• Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate

• Set up and maintain conversion tracking, attribution, and reporting dashboards

• Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI • Conduct regular analysis of performance data to generate insights, optimizations, and recommendations

• Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO) • Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support

• Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration

• Leverage AI-powered features in ad platforms (e.g., Smart Bidding, automated targeting) to improve campaign performance

• Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing

Qualifications

• 5–8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution

• Proven track record managing B2B campaigns targeting US or international markets

• Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks • Experience with budget management, forecasting, and ROI optimization

• Strong analytical skills with proficiency in Google Analytics, platform reporting, and funnel analysis

• Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing

• Ability to write effective ad copy and brief designers, with familiarity using generative AI tools to enhance creative and targeting

• Comfortable leveraging ad platform automation features such as Smart Bidding and audience expansion

• Understanding of data privacy best practices relevant to paid media (e.g., GDPR, CCPA)

• Excellent communication and collaboration skills for working with cross-functional teams and external partners

• Familiarity with CRM and marketing automation integrations (e.g., HubSpot, Salesforce) is a plus