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ABP EMPOWER
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Opening For Performance Marketing Head

Opening For Performance Marketing Head

ABP EMPOWER

15 years

0 Lacs

chandigarh

Posted:1 day ago| Platform: Indeed logo

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Skills Required

marketing rss branding strategy manufacturing export scaling data analytics leadership budgeting creativity drive storytelling ads strategies design testing segmentation retargeting positioning vision packaging planning content reporting benchmarking management efficiency engagement effectiveness technology

Work Mode

On-site

Job Description

Job openings for Performance Marketer in Chandigarh

Home ›Current Opening › Job openings for Performance Marketer in Chandigarh

Opening For Performance Marketing Head

Chandigarh

RSS Feed

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ Chandigarh
Required Qualifications & Experience

MBA / PGDM in Marketing / Digital / Strategy (preferred)
10–15+ years of experience in Performance Marketing & Brand Leadership
Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred
Strong exposure to India + International markets
Proven track record of scaling brands with measurable ROI

Key Skills & Competencies

Performance Marketing (Google, Meta, Marketplaces)
Brand Strategy & Storytelling
Data Analytics & Decision Making
Leadership & Cross-functional Collaboration
Budgeting & Financial Acumen
Creativity + Commercial Mindset
High ownership and execution discipline

The Head – Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.
The role balances brand storytelling + data-driven performance to scale business growth sustainably. Key Responsibilities 1. Performance Marketing & Growth

Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms
Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)
Design and execute growth funnels (awareness conversion retention)
Manage monthly, quarterly, and annual performance targets aligned with revenue goals
Lead A/B testing, audience segmentation, retargeting, and attribution models

2. Brand Strategy & Positioning

Define and own the brand vision, tone, and narrative across all touchpoints
Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications
Build long-term brand equity while supporting short-term performance goals
Lead brand launches, rebranding initiatives, and campaign storytelling

3. Campaign Planning & Execution

Plan and execute integrated marketing campaigns (Digital + ATL + BTL)
Collaborate with Sales, NPD, E-commerce, Export & Corporate teams
Oversee creative strategy for ads, videos, influencers, content, and collaterals
Manage product launches, festive campaigns, trade marketing & exhibitions

4. Analytics, Reporting & Insights

Own marketing dashboards, KPI scorecards, and growth reports
Translate data into actionable insights for leadership decision-making
Monitor market trends, competitor benchmarking, and consumer behavior
Present monthly performance reviews to Leadership / MD / Board

5. Team Leadership & Agency Management

Build and lead high-performance internal teams (Performance, Content, Design, Branding)
Manage external agencies, influencers, creative partners, and vendors
Coach team members on execution excellence and strategic thinking
Set KRAs, review performance, and drive accountability culture

6. Budget & ROI Ownership

Own and optimize annual marketing budgets
Ensure cost efficiency, ROI maximization, and spend transparency
Balance brand investment vs performance output

Key KPIs

ROAS / CAC / CPL
Revenue & Lead Growth
Brand Recall & Engagement Metrics
Conversion Rate Optimization
Market Share Growth
Campaign Effectiveness Score
Team Performance & Delivery Timelines

Experience

10 - 15 Years

Salary

20 Lac To 25 Lac P.A.

Industry

Other

Qualification

M.B.A/PGDM

Key Skills

Performance Marketing

Branding

Brand Management

Promotional Campaigns

Technology Leadership

Brand Leadership

International Markets

Google

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