Opening For Performance Marketing Head

10 years

20 - 25 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Job Type

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Job Description

Job openings for Performance Marketer in Chandigarh

Home Current Opening Job openings for Performance Marketer in Chandigarh

Opening For Performance Marketing Head

Chandigarh

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Urgent opening for Head Performance Marketing & Branding in FMCG Company @ Chandigarh
Required Qualifications & Experience
  • MBA / PGDM in Marketing / Digital / Strategy (preferred)
  • 10–15+ years of experience in Performance Marketing & Brand Leadership
  • Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred
  • Strong exposure to India + International markets
  • Proven track record of scaling brands with measurable ROI
Key Skills & Competencies
  • Performance Marketing (Google, Meta, Marketplaces)
  • Brand Strategy & Storytelling
  • Data Analytics & Decision Making
  • Leadership & Cross-functional Collaboration
  • Budgeting & Financial Acumen
  • Creativity + Commercial Mindset
  • High ownership and execution discipline
The Head – Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.
The role balances brand storytelling + data-driven performance to scale business growth sustainably. Key Responsibilities 1. Performance Marketing & Growth
  • Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms
  • Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)
  • Design and execute growth funnels (awareness conversion retention)
  • Manage monthly, quarterly, and annual performance targets aligned with revenue goals
  • Lead A/B testing, audience segmentation, retargeting, and attribution models
2. Brand Strategy & Positioning
  • Define and own the brand vision, tone, and narrative across all touchpoints
  • Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications
  • Build long-term brand equity while supporting short-term performance goals
  • Lead brand launches, rebranding initiatives, and campaign storytelling
3. Campaign Planning & Execution
  • Plan and execute integrated marketing campaigns (Digital + ATL + BTL)
  • Collaborate with Sales, NPD, E-commerce, Export & Corporate teams
  • Oversee creative strategy for ads, videos, influencers, content, and collaterals
  • Manage product launches, festive campaigns, trade marketing & exhibitions
4. Analytics, Reporting & Insights
  • Own marketing dashboards, KPI scorecards, and growth reports
  • Translate data into actionable insights for leadership decision-making
  • Monitor market trends, competitor benchmarking, and consumer behavior
  • Present monthly performance reviews to Leadership / MD / Board
5. Team Leadership & Agency Management
  • Build and lead high-performance internal teams (Performance, Content, Design, Branding)
  • Manage external agencies, influencers, creative partners, and vendors
  • Coach team members on execution excellence and strategic thinking
  • Set KRAs, review performance, and drive accountability culture
6. Budget & ROI Ownership
  • Own and optimize annual marketing budgets
  • Ensure cost efficiency, ROI maximization, and spend transparency
  • Balance brand investment vs performance output
Key KPIs
  • ROAS / CAC / CPL
  • Revenue & Lead Growth
  • Brand Recall & Engagement Metrics
  • Conversion Rate Optimization
  • Market Share Growth
  • Campaign Effectiveness Score
  • Team Performance & Delivery Timelines
Experience
10 - 15 Years

Salary
20 Lac To 25 Lac P.A.

Industry
Other

Qualification
M.B.A/PGDM

Key Skills

Performance Marketing

Branding

Brand Management

Promotional Campaigns

Technology Leadership

Brand Leadership

International Markets

Google

Meta

Marketplace

Engagement Metrics

Conent

Google Ads

Paid Media

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