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Opening For Performance Marketing Head

10 years

20 - 25 Lacs

chandigarh

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

marketing rss branding strategy manufacturing export scaling data analytics leadership budgeting creativity drive storytelling ads strategies design testing segmentation retargeting positioning vision packaging planning content reporting benchmarking management efficiency engagement effectiveness technology

Work Mode

On-site

Job Type

Part Time

Job Description

Job openings for Performance Marketer in Chandigarh

Home ›Current Opening › Job openings for Performance Marketer in Chandigarh

Opening For Performance Marketing Head

Chandigarh

RSS Feed

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ Chandigarh
Required Qualifications & Experience
  • MBA / PGDM in Marketing / Digital / Strategy (preferred)
  • 10–15+ years of experience in Performance Marketing & Brand Leadership
  • Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred
  • Strong exposure to India + International markets
  • Proven track record of scaling brands with measurable ROI
Key Skills & Competencies
  • Performance Marketing (Google, Meta, Marketplaces)
  • Brand Strategy & Storytelling
  • Data Analytics & Decision Making
  • Leadership & Cross-functional Collaboration
  • Budgeting & Financial Acumen
  • Creativity + Commercial Mindset
  • High ownership and execution discipline
The Head – Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.
The role balances brand storytelling + data-driven performance to scale business growth sustainably. Key Responsibilities 1. Performance Marketing & Growth
  • Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms
  • Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)
  • Design and execute growth funnels (awareness conversion retention)
  • Manage monthly, quarterly, and annual performance targets aligned with revenue goals
  • Lead A/B testing, audience segmentation, retargeting, and attribution models
2. Brand Strategy & Positioning
  • Define and own the brand vision, tone, and narrative across all touchpoints
  • Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications
  • Build long-term brand equity while supporting short-term performance goals
  • Lead brand launches, rebranding initiatives, and campaign storytelling
3. Campaign Planning & Execution
  • Plan and execute integrated marketing campaigns (Digital + ATL + BTL)
  • Collaborate with Sales, NPD, E-commerce, Export & Corporate teams
  • Oversee creative strategy for ads, videos, influencers, content, and collaterals
  • Manage product launches, festive campaigns, trade marketing & exhibitions
4. Analytics, Reporting & Insights
  • Own marketing dashboards, KPI scorecards, and growth reports
  • Translate data into actionable insights for leadership decision-making
  • Monitor market trends, competitor benchmarking, and consumer behavior
  • Present monthly performance reviews to Leadership / MD / Board
5. Team Leadership & Agency Management
  • Build and lead high-performance internal teams (Performance, Content, Design, Branding)
  • Manage external agencies, influencers, creative partners, and vendors
  • Coach team members on execution excellence and strategic thinking
  • Set KRAs, review performance, and drive accountability culture
6. Budget & ROI Ownership
  • Own and optimize annual marketing budgets
  • Ensure cost efficiency, ROI maximization, and spend transparency
  • Balance brand investment vs performance output
Key KPIs
  • ROAS / CAC / CPL
  • Revenue & Lead Growth
  • Brand Recall & Engagement Metrics
  • Conversion Rate Optimization
  • Market Share Growth
  • Campaign Effectiveness Score
  • Team Performance & Delivery Timelines
Experience
10 - 15 Years

Salary
20 Lac To 25 Lac P.A.

Industry
Other

Qualification
M.B.A/PGDM

Key Skills

Performance Marketing

Branding

Brand Management

Promotional Campaigns

Technology Leadership

Brand Leadership

International Markets

Google

Meta

Marketplace

Engagement Metrics

Conent

Google Ads

Paid Media

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