Posted:1 day ago|
Platform:
Work from Office
Full Time
We are seeking a dynamic and seasoned sales leader to head our General Trade vertical at a national level. This is a strategic leadership role focused on scaling our GT operations, optimizing our distribution footprint, and driving sustainable growth across urban, semi-urban, and rural markets.
The ideal candidate will have deep expertise in traditional trade, a proven track record in large-scale team management, and the ability to execute with agility in fast-evolving FMCG markets.
- Develop and execute national-level General Trade strategies aligned with business goals.
- Set and drive annual revenue targets, sales plans, and trade promotional strategies.
- Identify regional growth opportunities and scale successful models pan-India.
- Expand and strengthen distributor and dealer networks across geographies.
- Enhance secondary sales through demand generation initiatives and on-ground activation.
- Monitor distributor health metrics: ROI, working capital, service levels, and order frequency.
- Build and manage a high-performing field sales force : RBHs, State Heads, ZSMs, TSMs, and TIs.
- Drive performance through structured KPIs, incentive programs, and capability development.
- Instil a culture of ownership, accountability, and execution excellence.
- Ensure daily, weekly, and monthly sales operations run seamlessly with strong planning.
- 10+ years in FMCG Sales, including 5+ years in leadership roles within General Trade.
- Strategic thinking, problem-solving, and analytical abilities
- Proven track record of driving revenue growth and sales excellence - Excellent Networking, and Influencing ability with all stakeholders within the company as well as Market influencers - Excellent Leadership, Team Management and Decision-making ability - Looking for a high-energy, ambitious and self-driven individual to join our team
True North Partners
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