National Sales Manager

10 - 15 years

15 - 25 Lacs

Posted:1 day ago| Platform: Naukri logo

Apply

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

We are seeking a dynamic and seasoned sales leader to head our General Trade vertical at a national level. This is a strategic leadership role focused on scaling our GT operations, optimizing our distribution footprint, and driving sustainable growth across urban, semi-urban, and rural markets.
The ideal candidate will have deep expertise in traditional trade, a proven track record in large-scale team management, and the ability to execute with agility in fast-evolving FMCG markets.

Key Responsibilities:

Sales Strategy & Planning

- Develop and execute national-level General Trade strategies aligned with business goals.

- Set and drive annual revenue targets, sales plans, and trade promotional strategies.

- Identify regional growth opportunities and scale successful models pan-India.

- Expand and strengthen distributor and dealer networks across geographies.

- Enhance secondary sales through demand generation initiatives and on-ground activation.

- Monitor distributor health metrics: ROI, working capital, service levels, and order frequency.

- Build and manage a high-performing field sales force : RBHs, State Heads, ZSMs, TSMs, and TIs.

- Drive performance through structured KPIs, incentive programs, and capability development.

- Instil a culture of ownership, accountability, and execution excellence.

- Ensure daily, weekly, and monthly sales operations run seamlessly with strong planning.

Candidate Profile:

Experience:

- 10+ years in FMCG Sales, including 5+ years in leadership roles within General Trade.

- Strategic thinking, problem-solving, and analytical abilities
- Proven track record of driving revenue growth and sales excellence - Excellent Networking, and Influencing ability with all stakeholders within the company as well as Market influencers - Excellent Leadership, Team Management and Decision-making ability - Looking for a high-energy, ambitious and self-driven individual to join our team

Industry:

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You