National Sales Manager: Luxury Lifestyle Interior (Wood Flooring)

Role: National Sales Manager – Wood Flooring

Organization:

Location:

Process of Application MANDATORY:

1.     Apply here: https://practic-alt.com/apply/fVQIg2Qv6fqQCc3DhHVTasqj1

(MANDATORY)

3.     We will be in touch with applicants on the 5^th of July for Interviews

Please note: Should the assessment not be completed / done, your application for the role may not be considered.

Job Overview

The National Sales Manager – Wooden Flooring division will oversee business development, operations, client management, team building, and strategic expansion of the vertical across India. This role demands a seasoned leader with deep experience in the building materials or luxury interiors sector, exceptional understanding of HNI client behavior, and the ability to drive scale with agility.

The ideal candidate must have:

building materials industry

HNI clients

Exceptional grooming and personal hygiene standards

“sales comes first” mindset

hire, train, and mentor high-performing teams

selfless leader

Strong aesthetic sense

frequent travel

new dealer acquisition

luxury brand values

Key Responsibilities

Strategic Leadership

·        Develop and execute business strategies for market penetration and sustainable growth.

·        Identify new dealer/franchisee opportunities across India.

·        Maintain an agile approach toward expanding the business footprint.

Dealer & Franchise Development

·        Lead the identification, evaluation, and appointment of new dealers and franchise partners in key markets.

·        Build systems and SOPs to support smooth onboarding, training, and commercial execution for new partners.

Sales & Marketing

·        Direct sales strategy and monitor conversions across the national team.

·        Handle key HNI accounts and drive high-value closures personally.

·        Build strong relationships with architects, interior designers, and contractors.

·        Represent the brand at exhibitions, elite design events, and industry gatherings.

·        Negotiate deals with tact, maintaining premium brand positioning.

Team Leadership

·        Build a motivated, accountable, and high-performing sales force.

·        Train team members to handle luxury clientele with finesse and discipline.

·        Uphold reporting discipline and clarity in vertical operations.

·        Collaborate closely with the Store Heads.

Operations Management

·        Coordinate with cross-functional teams – logistics, installers, warehousing – to ensure smooth project execution.

·        Solve on-ground problems during installations or client site issues with speed and maturity.

·        Manage site reporting, document progress, and oversee the sales funnel closely.

Product & Market Expertise

·        Gain deep understanding of wood flooring, installation practices, finishes, and global trends.

·        Stay ahead of competitor activity and identify opportunities for differentiation.

·        Guide product merchandising and showroom presentation to align with luxury standards.

Inventory and Display Management

·        Oversee showroom inventory, ensuring all items are well-stocked and correctly displayed.

·        Coordinate with the merchandising team to ensure that the showroom reflects brand standards.

·        Execute seasonal and promotional setups to maximize product visibility and customer interest.

Experience Required:

·        25+ years of experience in sales, preferably in the luxury interiors or building material industry.

·        Experience managing large teams and national-level operations.

·        Proven performance in business development, dealer creation, and high-value B2C sales.

·        Strong negotiation, problem-solving, and leadership skills.

·        MBA or equivalent professional education preferred.

·        A hands-on leader, equally confident in showrooms, construction sites, or client homes.

·        Must be process-oriented, highly presentable, and aligned with the culture of luxury service.

Knowledge and Skills:

·        Exceptional interpersonal and relationship-building skills.

·        Strong understanding of customer needs and the ability to provide excellent customer service.

·        Excellent communication skills, both verbal and written.

·        Problem-solving and negotiation skills.

·        Ability to lead and motivate a team effectively.

·        Proficient in using MS Office and CRM software.

Working Conditions:

·        This role involves frequent interactions with clients, architects, interior decorators, and the sales team.

·        Travel required extensively across India.

·        Location: New Delhi