National Sales Development Manager - Sales

This is head office Pan India offline sales handling role, reporting to the Chief Business Officer -Retail.

• Design & roll out training modules for SOs, ASMs, and frontline field force (induction, functional, and refresher).
  
• Partner with HR and RSM’s to conduct capability gap analysis.
  
• Implement structured on-the-job coaching tools and tracking mechanisms.

Performance Management

• Own and drive sales KPIs (distribution, call productivity, strike rate, bill cut efficiency, etc.) through data-driven reviews.
  
• Build and institutionalize performance trackers, dashboards, and scorecards at regional and national levels.

Processes & Tools

• Standardize Sales Operating Processes (SOPs) across zones/regions.
  
• Collaborate with IT/Tech teams for automation and digitization of sales tools (DMS, Bizom, etc.).
  
• Ensure adoption and compliance of sales systems across the hierarchy.

Collaborate with business partners to plan and implement organizational changes

Sales Execution Excellence

• Design and audit Perfect Store / Must-Win Execution Standards.
  
• Roll out visibility programs, in-store execution audits, and market working norms.
  
• Anchor national sales contests, incentive plans, and engagement programs.

Go-To-Market (GTM) Projects

• Support GTM strategy by driving effective implementation at the frontlines.
  
• Align internal stakeholders (Marketing, Trade Marketing, SCM) for seamless sales interventions.
  
• Lead pilots for productivity enhancement (cluster models, beat optimisation.

Qualifications & Experience:

• MBA (Sales/Marketing) from a reputed institute.
  
• 8–12 years of FMCG sales experience, with at least 3–4 years in a capability-building / sales development role.
  
• Strong understanding of GT/MT operations, field realities, and sales automation tools.

Key Competencies:

• Strategic Sales Thinking
  
• Execution Rigor
  
• Capability Building
  
• Data Analytics & KPI Management
  
• Project Management
  
• Stakeholder Management
  
• Coaching & Influencing Skills