Sales Capability Development

Design & roll out training modules for SOs, ASMs, and frontline field force (induction, functional, and refresher).

Partner with HR and RSM\u2019s to conduct capability gap analysis.

Implement structured on-the-job coaching tools and tracking mechanisms.

Performance Management

Own and drive sales KPIs (distribution, call productivity, strike rate, bill cut efficiency, etc.) through data-driven reviews.

Build and institutionalize performance trackers, dashboards, and scorecards at regional and national levels.

Processes & Tools

Standardize Sales Operating Processes (SOPs) across zones/regions.

Collaborate with IT/Tech teams for automation and digitization of sales tools (DMS, Bizom, etc.).

Ensure adoption and compliance of sales systems across the hierarchy.

Collaborate with business partners to plan andimplement organizational changes

Sales Execution Excellence

Design and audit Perfect Store / Must-Win Execution Standards.

Roll out visibility programs, in-store execution audits, and market working norms.

Anchor national sales contests, incentive plans, and engagement programs.

Go-To-Market (GTM) Projects

Support GTM strategy by driving effective implementation at the frontlines.

Align internal stakeholders (Marketing, Trade Marketing, SCM) for seamless sales interventions.

Lead pilots for productivity enhancement (cluster models, beat optimisation.

Qualifications & Experience:

MBA (Sales/Marketing) from a reputed institute.

8\u201312 years of FMCG sales experience, with at least 3\u20134 years in a capability-building / sales development role.

Strong understanding of GT/MT operations, field realities, and sales automation tools.

Key Competencies:

Strategic Sales Thinking

Execution Rigor

Capability Building

Data Analytics & KPI Management

Project Management

Stakeholder Management

Coaching & Influencing Skills

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National Sales Development Manager - Sales