National Account Manager

💻 Position: National Head - Modern Trade

📍Location: Bangalore, HSR Layout

🗓️ Working Days: Monday- Friday

📌 Experience Required: 10-15 years in FMCG and 3-4 years in National Modern Trade (D-Mart)

🤝 Client: New age beverage brand

💸 Salary: 22-24 LPA

Role Overview

We are looking for a seasoned, driven, and entrepreneurial leader to helm our Modern

Trade vertical nationally. The National Head – Modern Trade will be responsible for scaling

footprint in modern retail, driving strategic partnerships, improving in-store execution,

and unlocking growth across chains, formats, and regions. If you’re excited by high-growth

environments and want to shape the future of a youth brand that breaks category

stereotypes—this is your calling.

Key Responsibilities

1. Strategy & Growth Leadership

 Build and execute a national Modern Trade roadmap aligned with aggressive

growth goals.

 Own the annual and quarterly sales plan, category expansion targets, and retail

partner strategies.

 Identify new-age retail opportunities—especially those engaging Gen Z audiences.

2. Key Account Management & Business Development

 Lead end-to-end partnerships with top national and regional accounts (D-Mart,

Reliance Retail, etc.).

 Drive listings, visibility, shelf-space negotiations, and in-store promotions with

retailers.

 Ensure the successful launch and scale-up of new products across modern trade

partners.

3. Sales Execution & Performance Management

 Deliver top-line revenue, volume, and distribution KPIs across modern trade

channels.

 Continuously track performance vs. plan and optimize pricing, promotions, and

assortment strategies.

 Leverage retail sales data and shopper insights to drive in-store conversions and

repeat purchases.

4. Team Leadership & Capability Building

 Hire, mentor, and develop a high-performing modern trade sales team across

regions.

 Set clear KPIs, coach for performance, and create a strong culture of accountability

and ambition.

5. Trade Marketing & Activation Execution

 Collaborate with brand and marketing teams to plan and execute trade marketing

programs.

 Ensure sharp execution of planograms, point-of-sale branding, sampling, and

promotions.

 Track ROI of trade spends and tweak activations based on data and feedback loops.

6. Cross-functional Collaboration & Ops Alignment

 Work closely with Supply Chain and Finance teams to ensure seamless order

fulfilment, inventory hygiene, and credit discipline.

 Quickly resolve operational bottlenecks across geographies to ensure retail

continuity.

Candidate Profile

Experience & Qualifications

 MBA preferred; Bachelor's in Business, Marketing, or related fields.

 12–15 years of FMCG experience, with at least 5 years in a national Modern Trade

leadership role.

 Strong preference for prior experience in the beverages, chocolate, snacking

category.

Skillset

 Deep expertise in modern trade formats (National Chains, Regional Chains.)

 Proven track record of double-digit sales growth, expanding retail reach, and brand

activation.

 Strategic mindset with tactical execution skills and data-led decision-making.

 Exceptional communication, negotiation, and people leadership abilities.

 Proficiency in Excel, PowerPoint, and retail analytics dashboards.

Attitude & Cultural Fit

 Startup-ready mindset: agile, solutions-focused, and high on initiative.

 A love for youth brands, pop culture, and decoding what makes Gen Z tick.

 Willingness to travel as required across the country.

What You’ll Get

 A front-row seat to build a national brand from the frontlines.

 Autonomy, ownership, and a say in strategic decisions.

 A passionate team and culture that values speed, boldness, and execution.

 Competitive salary, performance-based incentives, and long-term wealth creation

opportunities.