Marketing Team Lead

Digital Marketing Lead (B2B) - TokenMinds

Join the Forefront of the Web3 Revolution with TokenMinds

Are you enthusiastic about the future of decentralized technology, including areas like DeFi, NFTs, AI, Machine Learning, and the Metaverse? Do you have a passion for building and executing impactful B2B marketing strategies and a keen interest in blockchain technology? TokenMinds, a leader in blockchain application development and the No. 1 Crypto agency worldwide as voted by Hackernoon, invites you to become our B2B Marketing Manager. This role offers a unique opportunity to collaborate with top-tier talent in the blockchain space, on projects supported by major players like Binance Ventures.

Role Overview

As a Digital Marketing Lead (B2B) at TokenMinds, you will be a key member of our strategic team, responsible for developing, managing, and executing high-impact marketing campaigns for lead generation, and client acquisition in the blockchain and Web3 sectors. Your role will be essential in creating compelling narratives, developing strategic partnerships, and positioning TokenMinds as the go-to provider for blockchain services and solutions.

Responsibilities

• B2B Campaign Strategy: Design and implement comprehensive B2B marketing strategies across digital channels to promote TokenMinds’ services, generate leads, and build relationships with key industry stakeholders.

• Content & Messaging: Develop engaging and persuasive content for B2B audiences, including whitepapers, case studies, email campaigns, and blog articles that highlight our expertise and innovations in blockchain technology.

• Lead Generation: Drive lead generation efforts through targeted campaigns, webinars, and partnerships, optimizing for conversions and nurturing leads through the marketing funnel.

• Account-Based Marketing (ABM): Develop account-specific strategies to engage key enterprise clients, working closely with the sales team to create tailored outreach and messaging.

• Partnership Management: Build and manage strategic partnerships with industry stakeholders, influencers, and other key players in the blockchain space to expand our reach and create mutually beneficial opportunities.

• Performance Analysis: Analyze and report on campaign performance, lead generation metrics, and conversion rates, using data to refine strategies and improve overall marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5-7 years of experience in B2B marketing, preferably within the tech or blockchain industry.

• Proficiency in B2B marketing tools (like HubSpot, LinkedIn, Google Analytics) and virtual office tools (Zoom, Slack), with a strong command of English (verbal and written).

• A proactive, strategic mindset with the ability to adapt quickly and thrive in a dynamic, entrepreneurial environment.

• Willingness to engage in continuous learning and stay updated on Web3 and blockchain industry trends.

Perks

• Direct impact on the cutting-edge of Web3 development, working closely with strategic and executive teams.

• Accelerated learning curve in a dynamic and challenging environment.

• Opportunity to grow your global network among leaders in the blockchain space.

• Exclusive access to high-profile events in the blockchain and Web3 sectors.

• A vibrant international team committed to advancing blockchain technology adoption worldwide.

Join us at TokenMinds and propel your career to new heights, all while contributing to the acceleration of blockchain adoption and innovation. Apply now to become a Digital Marketing Lead (B2B) and be at the heart of the blockchain revolution!