Marketing Specialist

Marketing Specialist

Location: Remote

We are a leading IT solutions and technical staffing firm, delivering cutting-edge technology services and top-tier talent to clients worldwide. As we continue to expand our digital footprint, we’re seeking a creative and data-driven Marketing Specialist to join our team. In this role, you will spearhead multi-channel campaigns to drive brand awareness, engagement, and revenue growth.

What You’ll Do

PPC Campaign Management

• Strategize, launch, and optimize paid campaigns across Instagram, Facebook, TikTok, and Google Ads for both e-commerce and IT services.
• Track and analyze key PPC metrics (CPC, CTR, CPA, ROAS), ensuring campaigns perform against industry benchmarks with continuous improvements.

Social Media Optimization (SMO)

• Develop and execute SMO strategies tailored to e-commerce and our IT services brand objectives.
• Monitor engagement metrics (likes, shares, comments, follows) and implement initiatives to drive community growth.

SEO & AI-Driven SEO

• Conduct on-page and technical SEO audits, keyword research, and link-building outreach.
• Leverage AI tools to automate content optimization, meta-tag generation, and performance analysis for enhanced organic visibility.

Campaign Creation (B2B & B2C)

• Conceptualize and execute integrated marketing campaigns targeting diverse audiences.
• Collaborate with design and copy teams to create compelling ad creatives, landing pages, and promotional content.

AI-Generated Content Development

• Utilize generative AI platforms to draft blogs, ad copy, and social posts, refining them to align with brand voice and drive conversions.

Branding & Content Strategy

• Craft impactful messaging, visuals, and storyboards for ads and social channels.
• Develop and manage content calendars, overseeing production of banners, carousels, and short-form videos.

Creative Concepting & Production Oversight

• Brainstorm content ideas and coordinate with photographers, models, and production partners.
• Manage photoshoots end-to-end, ensuring final assets meet creative briefs and quality standards.

Product Catalog Management

• Oversee online product catalog development and maintenance, ensuring accurate metadata and visuals for all listings.

Reporting & Analytics

• Monitor and report on social media and PPC campaign performance, delivering weekly and monthly insights.
• Recommend data-driven optimizations to enhance campaign effectiveness and ROI.

Who You Are

• Experienced – 5+ years in digital marketing, preferably within e-commerce or agency environments.
• Results-Oriented – Proven track record managing multi-platform PPC campaigns with measurable ROI.
• SEO Savvy – Strong understanding of SEO fundamentals and experience with AI-powered SEO tools.
• Creative & Analytical – Ability to blend creative instincts with data-driven decision-making.
• Organized – Skilled in project management, able to juggle multiple campaigns and priorities simultaneously.
• Collaborative Communicator – Excellent communication skills with the ability to work effectively across global time zones.
• Production Knowledgeable – Familiarity with content production workflows, from concepting through to final delivery.

Why Join Us?

Be part of an innovative team that thrives on creativity, technology, and measurable results. You’ll have the freedom to ideate, experiment, and make a visible impact on our brand’s growth in the global digital landscape.

Ready to make your mark? Apply today and help us redefine digital marketing excellence.