Marketing Specialist

JOB TITLE: Marketing Specialist

Cozeva is a leading provider of healthcare technology solutions aimed at transforming care delivery and payment. Our innovative platform focuses on value-based care, empowering healthcare teams to streamline operations and improve patient outcomes.

Cozeva works with over 80+ healthcare organizations across Payers, Providers and risk-bearing entities. Cozevas footprint is across 31 states, 97k+ providers with an impact on over 25 million member lives. Our go-to-market team is rapidly growing as we look to take our successes, primarily in the California market, and continue to scale nationwide.

In this role, the Marketing Specialist will collaborate closely with sales, marketing and product teams to deeply understand business challenges faced by organizations, our competitors and the broader industry. Leveraging this understanding, the Marketing Specialist will develop and execute on multi-channel marketing campaigns, manage content creation and craft compelling messaging, and support brand awareness efforts. The Marketing Specialist will play a critical role in driving engagement and generating leads, and positioning Cozeva as a forward-thinking industry leader.

Essential Responsibilities

Execute marketing campaigns across digital, social, and email channels to drive lead generation and brand awareness.

Work with the design team to create compelling materials and visuals for sales enablement.

Assist in managing SEO and paid advertising strategies to improve visibility.

Monitor and analyze marketing performance metrics to optimize campaigns and maximize ROI.

Support event marketing efforts as needed, including webinars, trade shows, and conferences. Manage and maintain website content.

Work with internal teams such as sales, product and customer success on content marketing strategies, including blogs, whitepapers, and case studies, and go-to-market (GTM) strategies for new product launches and feature releases.

Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.

Education/Experience

Bachelors degree in Marketing, Business, Communications, or a related field.

3+ years of experience in marketing, preferably in a SaaS or healthcare technology environment.

Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear messaging.

Experience with content creation, social media management, competitive analysis and email marketing.

Familiarity with SEO, PPC, Google Analytics, and marketing automation tools.

Ability to collaborate effectively with cross-functional teams, including product, sales, and customer success. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.

What You Get:

Opportunity to work with the leading value based care platform and shape how healthcare organizations transform their value-based care model

A highly collaborative environment and work on the fun challenges of scaling a highgrowth startup

Work alongside world-class clinical, operational, and technical teams to build and scale Cozevas mission and vision

Gain deep expertise about healthcare transformation with the countrys most innovative health plans and systems

Equal Opportunity Employer:

Cozeva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees