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Accenture in India
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Marketing Platform Auto Analyst

Marketing Platform Auto Analyst

Accenture in India

3 - 5 years

0 Lacs

mumbai metropolitan region

Posted:1 day ago| Platform:

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Skills Required

marketing auto engagement strategy consulting technology network power test audit management tracking collaboration communication data development consistency ads design segmentation content targeting logic personalization automation testing flow sql javascript support analyze metrics optimization debugging resolve configuration regulations analysis updating

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

? Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails. ? Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking. ? Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management). ? Capable of following defined SOPs, checklists, and Desktop Procedures to ensure consistency and quality in campaign builds Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for?

? Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management. ? Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid). ? Strong quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy. ? Proficiency in data validation, ensuring correct audience targeting, segmentation logic, and personalization in campaign setup. ? Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns. ? Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues. ? Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic. ? Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization. ? Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles. ? Adherence to data privacy regulations, anti-spam laws, and industry best practices for campaign

Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts

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Marketing Platform Auto Analyst