Marketing Ops Manager (Senior)

Job Overview:

We are seeking a highly skilled Marketo Engage Architect to lead the design, architecture, and implementation of complex marketing automation solutions within the Marketo Engage platform. This role involves creating scalable solutions that integrate Marketo with other key systems (e.g., CRM, data lakes, analytics platforms) to drive business value and support omnichannel marketing strategies. The Architect will work closely with marketing, sales, IT, and operations teams to ensure Marketo is fully optimized and aligned with the organization’s technical ecosystem and business goals.

Key Responsibilities:

• Lead the architectural design and strategy for Marketo Engage implementations, ensuring scalable, efficient, and future-proof marketing automation systems that integrate well within the broader martech stack.

• Design and implement seamless integrations between Marketo and other platforms, including CRMs (Salesforce, Microsoft Dynamics), data lakes, third-party applications, analytics tools, and other marketing technologies using APIs, webhook, webservices, file-based and middleware solutions.

• Customize and enhance Marketo’s functionality through advanced scripting, dynamic content, and custom integrations. Leverage Marketo’s API to create robust and flexible automation solutions.

• Architect omnichannel marketing solutions that leverage email, web, mobile, social, and offline channels, ensuring that Marketo Engage is the central hub for customer engagement strategies.

• Lead Management System Design including advanced lead management systems, lead scoring models, nurturing flows, and lead lifecycle strategies that optimize conversion rates and align with business goals.

• Oversee the design and management of data architecture within Marketo, ensuring clean data flow between Marketo and connected systems. Ensure best practices for data hygiene, enrichment, and segmentation are applied.

• Lead all architecture designs comply with regulatory requirements, such as GDPR and CCPA. Implement security protocols to protect customer data and ensure that the platform meets all relevant compliance standards.

• Continuously evaluate and optimize the performance of the Marketo platform, identifying areas for improvement in campaign execution, data processing, and system integrations.

• Create and maintain detailed documentation for Marketo architecture, including integration points, data flows, and system dependencies. Implement governance frameworks to ensure platform consistency and standardization across teams.

• Collaborate with marketing, IT, data science, and sales teams to define the technical requirements for new marketing initiatives. Translate business goals into scalable technical solutions within Marketo.

• Provide technical leadership and mentorship to junior team members and other technical stakeholders. Lead architectural reviews and provide guidance on best practices for Marketo Engage.

• Implementation of Marketo, setting the instance ground up. Understanding of IP Warming process and execution.

• Implement predictive audience, predictive content and other AI activation modules.

• Consulting capabilities including instance health check, Martech maturity assessment etc.

Key Qualifications:

• 7+ years of experience in marketing automation with at least 5 years in Marketo Engage, including complex integrations, architecture design, and solution development.

• Experience with greenfield implementation of Marketo, setting the instance ground up

• Deep knowledge of Marketo Engage, including advanced features like API integrations, custom objects, webhooks, dynamic content, and cross-channel marketing. Strong proficiency in HTML, CSS, JavaScript, and REST APIs.

• Experience integrating Marketo with CRMs (e.g., Salesforce, Microsoft Dynamics), data platforms (e.g., data lakes, CDPs), analytics tools, and third-party marketing technologies.

• Strong understanding of data management, architecture, and data flow between marketing platforms, including best practices for data hygiene, segmentation, and enrichment.

• Ability to design complex reporting structures, track performance metrics, and provide actionable insights on marketing campaigns.

• Proven experience in managing large-scale marketing automation projects, working with cross-functional teams, and delivering on technical requirements within set timelines.

• Marketo Certified Solutions Architect or Marketo Certified Expert is highly desirable.

• Knowledge of other marketing technology platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud).

• Experience working in environments with complex data flows and multi-region compliance requirements (GDPR, CCPA).

• Familiarity with cloud-based infrastructure, including AWS or Azure, for hosting marketing technology solutions.