Marketing Manager

SVS Refcomp .

5 - 8 years

8 - 12 Lacs

pune

Posted:1 week ago| Platform:

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Skills Required

marketing digital marketing marketing strategy hvac promotions trade fairs branding campaigns advertising market research roi industrial marketing trade shows promotional campaigns sales hvac sales seminars events lead generation exhibitions atl btl brand awareness crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles & Responsibilities:

Develop and implement effective marketing strategies to promote company products (Refrigeration Compressors, HVAC solutions, etc.) in domestic and international markets.
Conduct market research to identify business opportunities, customer needs, and competitive landscape.
Manage branding, advertising, digital marketing, and promotional campaigns.
Collaborate with the sales team to generate qualified leads and achieve sales targets.
Organize trade fairs, exhibitions, seminars, and client engagement programs.
Oversee content creation for marketing materials, presentations, brochures, and social media.
Develop partnerships with distributors, dealers, and key clients to expand business.
Track marketing ROI, prepare reports, and recommend strategies for continuous improvement.
Ensure alignment of marketing activities with organizational goals.

Key Requirements:

Bachelors/Masters degree in Marketing, Business Administration, or a related field (MBA preferred).
5 - 8 years of proven experience in marketing/brand management (preferably in manufacturing, HVAC, or industrial products).
Strong knowledge of digital marketing, B2B marketing, and lead generation strategies.
Excellent communication, negotiation, and presentation skills.
Proficiency in marketing tools, CRM, and MS Office.
Ability to manage a team and coordinate with cross-functional departments.
Willingness to travel for business development activities.

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