Marketing Manager

As a Marketing Manager, you will support the marketing leader, and you’ll be at the heart of driving Marketing campaigns.

As an important Marketing team member, you must strive to be involved at all levels, including conceptualizing and executing campaigns, maintaining trackers, drafting content, coordinating with the Client partners and business leaders, and supporting the organization of marketing events.

The ideal candidate, a marketing professional, should have 4 to 6 years of strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of the organization, including sales, partner ecosystems, delivery, and product development teams.

The candidate should possess a comprehensive understanding of integrated marketing and sales enablement, encompassing channel and client outreach, client journey development, account-based marketing, and client research.

This Role Also Involves

A range of marketing activities, meeting new people, and multi-tasking.

• GTM executions: Develop and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution,
• Experience in Webinars, white papers, LinkedIn campaigns, articles, thought leadership, blogs, technical days, innovation days, and podcasts.
• Lead generation: Design, plan, and execute lead gen programmes.
• Branding and positioning: Develop innovative approaches to foster strong client relationships.
• Understand Segmentation and develop persona profiles for target clients.
• Prepare SM plans and support creating content.
• Regular connects with sales teams and arrange internal enablement sessions.
• Assisting the marketing leader in writing reports and analysing data
• Drive online traffic with digital campaigns.
• Vendor management
• Develop, track, and report key metrics and KPIs of marketing campaigns for success.
• Collaborate across our internal and external ecosystem, including with Alliance Partners