Marketing Manager

Marketing Manager

driving brand visibility, generating qualified leads and positioning the organization as a trusted Audio-Visual (AV) and Unified Communication (UC) solutions provider

Core Responsibilities

1. Strategic Marketing & Positioning

• Define and implement marketing strategies aligned with business goals.
  
• Strengthen the companys brand as a

  leading AV/UC system integrator

  .
• Analyze competitors and identify differentiators.
  

2. Lead Generation & Sales Enablement

• Develop and execute marketing campaigns (digital + offline) to generate qualified leads.
  
• Support the sales team with pitch decks, case studies and account-specific marketing.
  
• Track and optimize lead conversion metrics.
  

3. Digital & Content Marketing

• Manage the companys website, SEO, SEM, LinkedIn and other digital channels.
  
• Develop

  blogs, whitepapers, demo videos and customer case studies

  .
• Run webinars, newsletters and thought-leadership campaigns.
  

4. Customer & Market Engagement

• Organize

  demos, workshops, and industry events

  to showcase solutions.
• Capture and promote client success stories through testimonials and videos.
  
• Work with the service team to design customer retention and upselling campaigns.
  

5. Partner & OEM Marketing

• Collaborate with OEM partners for co-marketing activities.
  
• Leverage Marketing Development Funds (MDF) and partner programs.
  
• Position the company as a

  preferred and certified partner

  with OEMs.

6. Event & Industry Presence

• Manage participation in

  InfoComm India, AVIXA events, and enterprise tech expos

  .
• Organize

  roundtable and CXO connect events

  with target industries.

7. Data & Performance Tracking

• Measure and report on marketing KPIs (leads generated, digital reach, CAC, ROI).
  
• Optimize campaigns based on analytics and feedback.