Position: General Manager – Growth & Operations Role Overview We are seeking a senior professional to take complete ownership of operations, growth, and sales development across 40+ existing stores and all upcoming openings. This individual will work as a bridge between company leadership, store teams, and support departments (HR, Admin, Operations, CRM, Marketing), ensuring both operational excellence and strong business growth. This is a leadership role requiring strong business acumen, people management skills, and the ability to deliver measurable results in sales, customer satisfaction, and brand growth. Key Responsibilities 1. Operations & SOP Compliance Ensure all stores follow company SOPs, policies, and quality standards. Oversee daily operations across stores, resolving escalations and ensuring smooth functioning. Conduct regular audits (virtual and physical) to ensure compliance. 2. Sales Growth & Performance Tracking Take ownership of sales growth targets across all stores. Analyze store-wise sales reports, identify gaps, and create action plans to improve revenue. Ensure store managers are trained and motivated to deliver growth. Introduce and track KPI dashboards (Sales, Google Reviews, Repeat Customers, Customer Complaints, Delivery Ratings, etc.). 3. Marketing & Business Development Work with the marketing team to design and execute monthly store-level and brand-level campaigns . Guide franchise owners in creating local marketing plans and ensure execution. Track ROI of marketing activities and link them with sales performance. 4. People Leadership Manage and mentor the executive team (HR, Admin, Operations, CRM, Marketing). Build systems for smooth hiring, training, and retention of staff across stores. Ensure franchise owners are satisfied with the support received from the central team. 5. Supply & Cost Management Monitor and optimize supply chain costs (materials, logistics, wastage). Ensure consistent quality and timely supply to all stores. 6. Franchise Relations & Growth Act as a single point of contact for franchise owners regarding operations, sales, and growth. Conduct regular review calls and meetings with franchise owners. Share reports and recommendations on how to grow their individual stores and improve satisfaction. Required Skills & Experience 8–12 years of experience in F&B, Retail, QSR, or Franchise Management . Strong understanding of sales, operations, and marketing execution . Proven track record in growing sales and managing multiple outlets . Excellent leadership, communication, and problem-solving skills. Ability to work under pressure with multiple stakeholders. Key Performance Indicators (KPIs) Month-on-month growth in sales across stores. % improvement in Google Reviews and customer ratings . % reduction in complaints/escalations. Marketing ROI and campaign success rate. Team performance & franchise owner satisfaction index.
Company Description Waffle Castle is a dessert brand dedicated to creating a unique waffle experience with a special touch of care and attention. We treat every customer like royalty, offering more than just delicious waffles—we create memorable moments. Each dessert is crafted with high-quality ingredients and innovative recipes, setting new standards for taste and presentation. Our goal is to provide not only tasty treats but also a warm and welcoming atmosphere, where every visit is a chance to enjoy something truly special. Role Description This is a full-time, on-site role for a Digital Marketing Manager located in Navsari. The Digital Marketing Manager will be responsible for overseeing social media marketing, lead generation, and digital marketing strategies. Day-to-day tasks include managing web analytics, creating marketing campaigns, and optimizing digital content. The candidate will also monitor and analyze performance metrics to adjust strategies for maximum effectiveness. Qualifications Plan and execute Meta Ads campaigns (Facebook & Instagram) for multiple brands under The Brand Landmark. Develop and implement data-driven digital marketing strategies to generate quality leads and increase ROI. Manage budgets, monitor ad performance, and optimize campaigns for maximum results. Oversee Google Ads, SEO, SEM, and social media marketing activities. Coordinate with the design and content team for creatives, reels, and video campaigns. Track KPIs, analyze campaign performance, and prepare detailed reports. Stay updated with the latest digital marketing trends, tools, and algorithm changes. Manage multiple brand accounts and ensure consistent online branding. Plan and execute marketing funnels, remarketing strategies, and conversion tracking. Notes - Must be expert of Meta Ads