Digital Marketing Manager

Company Description

Waffle Castle is a dessert brand dedicated to creating a unique waffle experience with a special touch of care and attention. We treat every customer like royalty, offering more than just delicious waffles—we create memorable moments. Each dessert is crafted with high-quality ingredients and innovative recipes, setting new standards for taste and presentation. Our goal is to provide not only tasty treats but also a warm and welcoming atmosphere, where every visit is a chance to enjoy something truly special.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Navsari. The Digital Marketing Manager will be responsible for overseeing social media marketing, lead generation, and digital marketing strategies. Day-to-day tasks include managing web analytics, creating marketing campaigns, and optimizing digital content. The candidate will also monitor and analyze performance metrics to adjust strategies for maximum effectiveness.

Qualifications

• Plan and execute

  Meta Ads campaigns

  (Facebook & Instagram) for multiple brands under The Brand Landmark.
• Develop and implement data-driven digital marketing strategies to generate quality leads and increase ROI.
• Manage budgets, monitor ad performance, and optimize campaigns for maximum results.
• Oversee

  Google Ads, SEO, SEM, and social media marketing

  activities.
• Coordinate with the design and content team for creatives, reels, and video campaigns.
• Track KPIs, analyze campaign performance, and prepare detailed reports.
• Stay updated with the latest digital marketing trends, tools, and algorithm changes.
• Manage multiple brand accounts and ensure consistent online branding.
• Plan and execute marketing funnels, remarketing strategies, and conversion tracking.

Notes - Must be expert of Meta Ads