Marketing Manager

Position Summary

We are seeking a strategic Manager - Marketing to drive our marketing initiatives across multiple channels and markets. This role requires a unique blend of technical expertise, digital marketing acumen, strategic thinking, and strong experience in FMCG / Healthcare / / B2B to support our aggressive growth targets in both domestic and international markets.

Key Responsibilities

Digital Marketing Strategy & Execution

• Collaborate, Refine and Execute comprehensive digital marketing strategies aligned with business objectives across multiple channels (social media, Website, Blogs,etc)
• Optimize digital customer journey across all touchpoints from awareness to conversion
• Implement and manage multi-channel campaigns targeting laboratory professionals, researchers, procurement teams and dealers
• Drive qualified lead generation to support key account management and territory expansion initiatives

CRM & Marketing Automation

• Manage and optimize CRM systems
• Implement marketing automation workflows for lead nurturing and customer retention
• Develop and maintain customer segmentation strategies for targeted campaigns
• Create detailed analytics and reporting frameworks for marketing performance measurement

Website & SEO Management

• Oversee website optimization for user experience and conversion rate optimization
• Lead the SEO strategy and implementation
• Manage technical aspects of digital platforms and integrations

Content Marketing & Digital Communications

• Work closely with technical content creators and agency to develop compelling marketing materials
• Optimize content for different customer segment journeys, both online and offline
• Manage email marketing campaigns with focus on technical audiences
• Assist in the blog strategy and content calendar development

E-commerce & Targeted Ads

• Technical support for the ecommerce listing of our products and targeted ads on external platforms

Analytics & Performance Management

• Implement robust tracking and measurement systems across all digital channels
• Provide regular performance reports with actionable insights
• Monitor and optimize marketing ROI across all channels

Agency & Vendor Management

• Work collaboratively with external agency partners to ensure strategic alignment
• Provide brief development and campaign oversight
• Ensure seamless integration between internal capabilities and external resources
• Find, source and manage vendors for any marketing material requirement

Required Qualifications

Education & Experience

• Bachelor or Masters degree in the field of Marketing, Business, or related technical field
• Overall work experience of 5-8 years in Marketing field
• Around 4 years of experience in B2B digital marketing, preferably in technical/scientific industries
• Additional certification in Digital Marketing would be an added advantage
• Proven track record of managing digital marketing campaigns that drive measurable results

Technical Skills

• Advanced proficiency in CRM systems (Salesforce, Zoho, or similar platforms)
• Strong knowledge of marketing automation tools and lead nurturing workflows
• Experience with web analytics tools
• Proficiency in SEO/SEM best practices and tools
• Advanced Excel skills for data analysis and reporting
• Familiarity with web development concepts
• Experience with email marketing platforms and automation

Digital Marketing Expertise

• Experience with content marketing strategy and execution
• Knowledge of social media marketing
• Experience with paid advertising platforms (Google Ads, LinkedIn Ads, etc.)

Strategic & Analytical Skills

• Strong analytical mindset with ability to interpret data and provide actionable insights
• Experience refining and executing marketing strategies that support specific business objectives
• Ability to think strategically while executing tactically
• Project management skills with ability to manage multiple campaigns simultaneously

Industry Knowledge (Preferred)

• Understanding of laboratory equipment and consumables market
• Familiarity with scientific/research industry buying processes
• Knowledge of regulatory requirements in laboratory product marketing

  Role & responsibilities

Preferred candidate profile