Role & responsibilities Managing Complete Employee life cycle- Hiring to retirement Recruitment & Selection for the best talent as per requirement Should have experience in managing contractual labours and contractors Should have working experience in Manufacturing company knowledge of HR policy and best practices Should have good knowledge about the India compliances / laws HR Compliances/ HR Audits Expertise in managing administration / Security function Expertise in managing liaising with govt officials Should be strong in compliances and employee relations. Team Management Preferred candidate profile Experience - 12-18 years Work Experience in manufacturing company is must Team Management self starter and result oriented
Position Summary We are seeking a strategic Manager - Marketing to drive our marketing initiatives across multiple channels and markets. This role requires a unique blend of technical expertise, digital marketing acumen, strategic thinking, and strong experience in FMCG / Healthcare / / B2B to support our aggressive growth targets in both domestic and international markets. Key Responsibilities Digital Marketing Strategy & Execution Collaborate, Refine and Execute comprehensive digital marketing strategies aligned with business objectives across multiple channels (social media, Website, Blogs,etc) Optimize digital customer journey across all touchpoints from awareness to conversion Implement and manage multi-channel campaigns targeting laboratory professionals, researchers, procurement teams and dealers Drive qualified lead generation to support key account management and territory expansion initiatives CRM & Marketing Automation Manage and optimize CRM systems Implement marketing automation workflows for lead nurturing and customer retention Develop and maintain customer segmentation strategies for targeted campaigns Create detailed analytics and reporting frameworks for marketing performance measurement Website & SEO Management Oversee website optimization for user experience and conversion rate optimization Lead the SEO strategy and implementation Manage technical aspects of digital platforms and integrations Content Marketing & Digital Communications Work closely with technical content creators and agency to develop compelling marketing materials Optimize content for different customer segment journeys, both online and offline Manage email marketing campaigns with focus on technical audiences Assist in the blog strategy and content calendar development E-commerce & Targeted Ads Technical support for the ecommerce listing of our products and targeted ads on external platforms Analytics & Performance Management Implement robust tracking and measurement systems across all digital channels Provide regular performance reports with actionable insights Monitor and optimize marketing ROI across all channels Agency & Vendor Management Work collaboratively with external agency partners to ensure strategic alignment Provide brief development and campaign oversight Ensure seamless integration between internal capabilities and external resources Find, source and manage vendors for any marketing material requirement Required Qualifications Education & Experience Bachelor or Masters degree in the field of Marketing, Business, or related technical field Overall work experience of 5-8 years in Marketing field Around 4 years of experience in B2B digital marketing, preferably in technical/scientific industries Additional certification in Digital Marketing would be an added advantage Proven track record of managing digital marketing campaigns that drive measurable results Technical Skills Advanced proficiency in CRM systems (Salesforce, Zoho, or similar platforms) Strong knowledge of marketing automation tools and lead nurturing workflows Experience with web analytics tools Proficiency in SEO/SEM best practices and tools Advanced Excel skills for data analysis and reporting Familiarity with web development concepts Experience with email marketing platforms and automation Digital Marketing Expertise Experience with content marketing strategy and execution Knowledge of social media marketing Experience with paid advertising platforms (Google Ads, LinkedIn Ads, etc.) Strategic & Analytical Skills Strong analytical mindset with ability to interpret data and provide actionable insights Experience refining and executing marketing strategies that support specific business objectives Ability to think strategically while executing tactically Project management skills with ability to manage multiple campaigns simultaneously Industry Knowledge (Preferred) Understanding of laboratory equipment and consumables market Familiarity with scientific/research industry buying processes Knowledge of regulatory requirements in laboratory product marketing Role & responsibilities Preferred candidate profile
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