Marketing Manager

Job Description

About ProcDNA ProcDNA is a global consulting firm. We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients. We're a passionate team of 275+ across 6 offices, all growing and learning together since our launch during the pandemic. Here, you won't be stuck in a cubicle - you'll be out in the open water, shaping the future with brilliant minds. At ProcDNA, innovation isn't just encouraged, it's ingrained in our DNA What we are looking for We are looking for a dynamic Marketing Manager who can drive visibility, thought leadership, and business growth through integrated marketing strategies. This role requires a balance of creative thinking, executional excellence, and performance-driven decision-making across brand, digital, and lead-gen campaigns. What you'll do Growth Marketing & Campaigns : Plan and execute multi-channel campaigns to generate qualified leads and boost pipeline. Own funnel optimization and marketing ROI. Social media & Content Strategy : Lead content calendar planning and social media growth (LinkedIn focus), increasing engagement and follower base organically. Branding & Recognition : Build brand equity through award nominations, PR, recognition, and strategic partnerships. Ensure a consistent brand voice across platforms. SEO & Web Presence : Oversee website content, SEO strategy, and landing page performance. Collaborate with designers and development team to improve discoverability and experience. Lead Funnels : Create and manage lead capture flows, gated content strategies, and CRM integration for nurturing and conversion. Event Marketing Strategy : Identify and manage in-house webinars, industry conferences, and thought leadership events for brand visibility and lead generation. Market Positioning : Develop thought leadership and messaging aligned with business priorities and US pharma industry trends. Analytics & Reporting : Track KPIs across campaigns, content, and channels; derive insights to guide decisions and improve outcomes. Must Have 7 years of experience in B2B marketing , preferably in consulting, tech, or healthcare/life sciences sectors. Strong command over growth marketing , performance campaigns , and content-led engagement . Demonstrated success in social media growth (especially LinkedIn), brand building , and award submissions . Proficiency with SEO tools , Google Analytics , HubSpot (or similar CRM), and campaign reporting dashboards. Excellent storytelling, writing, and creative brief development skills. Added advantage: Familiarity with the US pharmaceutical and life sciences landscape. Why Join Us? Be part of a fast-growing consulting firm making a real impact in the healthcare space. Work directly with leadership and stakeholders. Own and shape the marketing strategy, with full freedom to innovate and experiment.