Marketing Manager

Job Description

Job Summary: We are looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts across various channels. This role is responsible for developing strategic marketing plans, executing integrated campaigns, and driving brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong mix of creativity, analytical thinking, and leadership skills. Key Responsibilities: Develop and execute comprehensive marketing strategies aligned with business goals. Lead and manage marketing campaigns across digital, print, social, and event channels. Collaborate with cross-functional teams (sales, product, design, content) to create unified brand messaging and effective go-to-market strategies. Manage and optimize digital marketing initiatives including SEO, SEM, email marketing, paid ads, and social media. Monitor and analyze performance metrics and KPIs to measure effectiveness and inform decision-making. Oversee content creation including blogs, newsletters, website copy, videos, and other promotional materials. Manage marketing budgets and allocate resources efficiently for maximum ROI. Stay up-to-date with market trends, competitor activities, and customer insights. Coordinate events , trade shows, product launches, and promotional activities. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of experience in marketing, with at least 2 years in a managerial role. Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, HubSpot, etc.) and analytics platforms (Google Analytics, SEMrush, etc.). Excellent written and verbal communication skills. Proven ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools. Strong leadership and team collaboration skills.