Marketing Manager

Key Responsibilities:

1. Strategy & Planning

• Develop and execute an annual, comprehensive marketing plan for the college, prioritizing the Education Department (e.g., teaching degrees, continuing education for educators, early childhood studies).
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience needs (prospective students, parents, high school counselors, current educators).
• Set clear, measurable goals (KPIs) for enrollment, lead generation, and brand awareness.

2. Campaign Management & Execution

• Lead the creation and implementation of integrated marketing campaigns across digital and traditional channels:
• Digital: SEO, SEM (PPC), social media marketing (paid and organic), email marketing, and website content management.
• Traditional: Print collateral (brochures, viewbooks), direct mail, and media relations.
• Manage the college's digital presence, ensuring the website and landing pages are optimized for user experience and conversion.
• Oversee the development of compelling marketing content, including success stories, faculty interviews, program features, and video testimonials.

3. Collaboration & Enrollment Support

• Serve as the primary marketing liaison for the Dean and Faculty of the Education Department, translating their program goals into effective marketing campaigns.
• Work closely with the Admissions and Enrollment teams to nurture leads through the recruitment funnel and convert prospective students.
• Manage relationships with external agencies, vendors, and media partners as required.

4. Analysis & Reporting

• Track, analyze, and report on the performance of all marketing campaigns, making data-driven recommendations for optimization.
• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Utilize CRM (e.g., Salesforce, Slate) data to segment audiences and personalize communications.

- Required Qualifications:

• Experience: Minimum of [4-6] years of professional marketing experience, with at least [2-3] years specifically in the Higher Education (College/University) or K-12 education sector.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• Sector Knowledge: Proven understanding of the student enrollment lifecycle and the unique challenges and regulatory landscape of education marketing, particularly for teacher preparation programs.
• Digital Proficiency: Expertise in Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook, Instagram, LinkedIn), and email marketing platforms.

Skills: Exceptional written and verbal communication skills, strong project management abilities, and proficiency in content creation tools.

Job Types: Full-time, Permanent

Pay: ₹12,099.17 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person