Marketing Manager - IT Services & Consulting

strategic and data-driven Marketing Manager

how Teqfocus shows up in the market

Key Responsibilities:

1️⃣ Content Strategy & Development

• Build and run a content engine to support full-funnel buyer journeys — awareness, consideration, and conversion.
• Develop thought-leadership assets including blogs, whitepapers, e-books, newsletters, case studies, success stories, and videos.
• Create structured editorial workflows aligned with campaign and GTM goals.
• Work with SMEs, design, and solution marketing to deliver insight-driven narratives.
• Ensure SEO-optimized and brand-consistent content across web and social channels.

2️⃣ GTM Asset Creation & Management

• Collaborate with GTM and sales teams to create enablement collateral — pitch decks, solution briefs, one-pagers, and playbooks.
• Build campaign kits including email sequences, landing pages, and social content for launches and events.
• Maintain a centralized GTM asset repository with version control and messaging consistency.
• Partner with design to ensure assets meet global brand standards.

3️⃣ Inbound Lead Generation

• Design and execute multi-channel inbound programs (SEO, content syndication, paid media, and social).
• Optimize website UX, CTAs, and landing pages to improve traffic-to-lead conversion.
• Align with sales on lead scoring, nurturing, and follow-up processes.
• Use automation tools (Pardot / HubSpot) to personalize campaigns and boost engagement.

4️⃣ Process & Framework Ownership

• Build repeatable marketing processes from planning to reporting.
• Implement frameworks for campaign approvals, governance, and continuous improvement.
• Standardize execution across channels, regions, and industry verticals.
• Ensure compliance, branding, and quality across all deliverables.

5️⃣ Data & Analytics

• Develop a data-driven GTM engine with insights that guide strategy and investments.
• Define KPIs for content, inbound, and campaigns; publish dashboard-driven reporting.
• Deliver monthly performance reports with actionable insights.
• Stay ahead of trends across analytics, AI in marketing, and performance optimization.

Qualifications:

• 6–8 years of B2B marketing experience

  within IT Services / Cloud / SaaS / Consulting.
• Proven expertise in

  content marketing, inbound growth, and GTM execution

  .
• Hands-on experience with

  Pardot / HubSpot

  and

  Salesforce CRM

  (preferred).
• Proficiency in

  SEO, analytics, campaign reporting, and performance tools

  .
• Excellent storytelling, communication, and project-management skills.
• Analytical mindset with the ability to turn insights into execution.
• Experience marketing in

  Salesforce / Cloud / Data / AI ecosystems

  is a plus

Why Join Teqfocus?

marketing is the growth engine — not a support function.

innovative, collaborative, and data-driven environment