Job
Description
About the Role Baise Gaba is seeking a highly driven and analytical Marketing Head to lead our marketing function across both of our fashion and lifestyle brands: Baise Gaba and Pink Cactii . The ideal candidate will be responsible for planning, executing, and evaluating all marketing strategies with a strong focus on performance marketing, market analytics, and social media leadership. This role requires an action-oriented leader who thrives in fast-paced environments, has a deep understanding of digital marketing trends, and is able to effectively collaborate across departments including content, visual, sales, and design teams. Key Responsibilities Performance & Digital Marketing Strategize and execute performance marketing campaigns (Meta, Google, etc.) Analyze campaign KPIs and continuously optimize for better ROAS and conversions Use data and insights to identify trends, opportunities, and areas of improvement Social Media Strategy & Analysis Lead development of brand-aligned social media strategies Track social metrics and engagement across platforms (Instagram, Facebook, YouTube, etc.) Collaborate with content team to ensure timely, trend-aware, and strategic content execution Marketing Strategy & Planning Create quarterly and monthly marketing plans and calendars Develop strategies for brand awareness, customer retention, and acquisition Lead marketing efforts for product launches, campaigns, and collaborations Cross-Functional Collaboration Work closely with the content, social media, and visual design teams to ensure brand consistency Liaise with the sales and retail team to align offline and online marketing efforts Coordinate with product and design team for seasonal collections & go-to-market planning Analytics & Reporting Own all marketing dashboards and reporting Provide actionable insights from marketing data (website traffic, campaign performance, CAC, etc.) Present regular marketing updates and insights to the leadership team Key Requirements 3+years of experience in digital/performance marketing (fashion/retail industry preferred) Proven track record of managing high-performing marketing campaigns Strong understanding of data tools (Meta Ads, Google Analytics, Shopify, Excel/Google Sheets) Ability to make quick decisions based on data Excellent leadership, organizational, and team management skills Ability to multitask and manage multiple brand identities Qualities We’re Looking For Data-driven decision-maker Agile and quick in execution Strong collaborator and communicator Passion for fashion, design, and lifestyle branding Proactive with a growth-oriented mindset Preferred Industry: Fashion and Apparels Location :- Jaipur (Rajasthan) Show more Show less
